Big Data Analytics in Healthcare Market Value Based Patient Centric Care Is One of the Key Opportunities

Global big data analytics in healthcare market is projected to reach $43,330.3 million by 2023, growing at a CAGR of 23.3% during 2017 – 2023. Due to significant growth in big data technologies such as tools for data orchestration, data mining and analyzing volumes of structured and unstructured data, adoption of big data in various industries has increased significantly. This has led to rapid increase in demand for big data analytics integration in healthcare services, on the back of which, the global big data analytics in healthcare market is gaining huge traction.

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Geographically, North America has been the largest big data analytics in healthcare market; however, Asia-Pacific is expected to witness the fastest growth among all regions, during the forecast period. This anticipated market growth can be attributed to factors such as advancement in big data technologies, growing digitalization, expanding data analytics software industry, and increasing adoption of big data analytics services by healthcare players and providers in the region. Further, due to various initiatives undertaken by the government to integrate big data in healthcare industry, for making more sophisticated and cheap healthcare services available to people, the market in the region is expected to witness the fastest growth during the forecast period.

Electronic health record (EHR) software has been the largest revenue contributor to the global big data analytics in healthcare market. The EHR software is a digital and advanced version of patient’s health records, such as paper charts and diagnostic details. It provides patient centered health records on real-time basis, making instant and secure access to all the necessary information available to the authorized users. The market for electronic health record software is rapidly increasing as it provides the doctors and physicians with a patient’s accurate medical history, past diagnosis, on-time medication, treatment plans, allergies, laboratory and test results, which are important while prescribing the further course of medicinal action. In addition, one of the key features driving the demand for electronic health record software is its ability to create and manage patient’s health records in an advance sharable format, through which relevant information can be shared among various doctors, and other healthcare providers and organizations working on a similar case.

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Some of the key players operating in the big data analytics in healthcare market are McKesson Corporation, Cognizant, Epic System Corporation, Cerner Corporation, Dell, GE Healthcare, Siemens, Philips, and Xerox.

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