Press release
Global Location Analytics Market Growth Driving due to Evolution of Internet of Things (IoT) and Increasing Amount of Spatial Data
Location analytics enables organizations across various industries to merge spatial data with the traditional business intelligence (BI) data using several data sources such as cameras, mobile devices, sensors, global positioning systems (GPS), and social media channels. By adding maps and geographic location organizations can enhance their insights into tabular data. Spatial analytics and mapping provide a whole new context to business organizations that is simply not possible with tables and charts.
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The global location analytics market can be segmented on the basis of tools, services, end-user industries, deployment model, and organization size. On the basis of tools, the global location analytics market can be categorized as reporting and visualization, thematic mapping and spatial analysis, geocoding and reverse decoding, and data integration and ETL. On the basis of services, the global location analytics market can be divided into system integration, operational services and support and maintenance services. The industry verticals can be categorized into energy and utilities, government and defense, retail and consumer goods, transportation and logistics, media and entertainment; banking, financial services and Insurance (BFSI); healthcare and life sciences, manufacturing, telecommunications and IT, travel and hospitality, real estate, and others. Deployment models can be segmented as on-premises and on demand. Based on organization size, the location analytics market can be divided into large enterprises and small and medium size businesses (SMBs).
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Evolution of internet of things, increasing amount of spatial data, and increased focus on market and competitive intelligence are some of the major drivers responsible for the growth of the global location analytics market.The major hindrances in the global location analytics market are concern for data privacy, and lack of connectivity and data integration.
Oracle Corporation, Microsoft, IBM Corporation, Cisco Systems Inc, Galigeo, Pitney Bowes Inc., Environmental Systems Research Institute, Inc., TIBCO Software Inc, SAS Institute Inc. are some of the major competitors of the global location analytics market.
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