Global Baby Wipes Market: Brief Analysis of Products and Application Set to Attain Higher Position Through 2022

As per the current market trends and the promising nature of the global baby wipes market, it can be estimated that the future holds positive outcomes. In order to provide a deep insight about the concerned market, Fact.MR would be publishing a resourceful analysis that will enclose knowledge about the regional market size, revenue and opportunity status. Readers will be offered the privilege to decode various facets of the market during the period “2017 to 2022”, together with the active access to secondary and primary research methodology. Furthermore, various segments of the market associated to product, application, end-user etc., would also be present in this intelligent research report.

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Baby wipes remain a distinct product under consumer goods. There is a massive market potential for baby wipes in both developed and developing regions. Consumer preference for natural or herbal baby wipes is projected to grow in the near future. However, concerns over poor sheet quality and safety (risk of bacterial growth with the exclusion of chemical preservatives) coupled with high price continues to derail the product’s market propositions. Moreover, price of natural baby wipes is significantly higher as compared to the standard variety. Pricing remains a key factorial, especially in the developing markets where demand for low priced baby wipes is notably high. This is why, the focus is on finding more cost-effective and sustainable raw materials. At the same time, manufacturers must meet regulatory conditions with reference to active ingredients and claims. Brands face a similar hurdle in developed countries where consumers are reluctant to spend on premium priced baby wipes and mostly settle for the cheaper mainstream varieties. As per the latest report published by Fact.MR, the global baby wipes market is poised to increase at a CAGR of 2.9% during the forecast period (2017-2022).

Baby wipes are disposable (one-time use) industrially manufactured cloths that are used for cleaning the sensitive skin of babies. The product is made from non-woven fabrics identical to the ones used in dyer sheets. Baby wipes are usually treated with gentle cleansing solutions and typically packed in plastic tubs that maintain the moistness of the cloth as well as allow its easy dispensing. At present, consumer acceptance for the product is considerably low as people remain inclined towards traditional products. Therefore, adoption of baby wipes has been slow, concurrently impacting the growth of the market. In order to amplify the popularity of baby wipes, companies are stepping up their investments on advertising and promotional activities.

Europe’s Dominance in the Global Baby Wipes Market to Remain Unchallenged 

In terms of revenue, Europe is expected to remain the most attractive market for baby wipes throughout the forecast period.  The region’s market is projected to register a CAGR of 2.3% between 2017 and 2022. Towards the end of the forecast period, more than US$ 1,595 Mn worth baby wipes are estimated to be sold in Europe itself. In addition, demand for wet wipes is relatively higher than other baby wipe product types in Europe as well as other regions. Wet wipes are estimated to account for little under 70% share of the global market by the end of 2017. 

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Competition Tracking

Kimberly Clark Corporation, The Procter and Gamble Company, Johnson & Johnson, Svenska Cellulosa Aktiebolaget SCA, Unicharm Corporation, Linette Hellas S.A., Torunskie Zaklady Materialow Opatrunkowych S.A., Pigeon Corporation, Artsana S.p.A, The Himalaya Drug Company, The Clorox Company, Sebapharma GmbH & Co. KG, Cotton Babies, Inc., Farlin Infant Product Corporation, and Hengan International Group Company Limited. are the key companies mentioned in the Fact.MR report.

Table of Content

Global Baby Wipes Market - Executive Summary
Global Baby Wipes Market Overview
2.1. Introduction
       2.1.1. Global Baby Wipes Market Taxonomy
       2.1.2. Global Baby Wipes Market Definition
2.2. Global Baby Wipes Market Size (US$ Mn) and Forecast, 2012-2022
       2.2.1. Global Baby Wipes Market Y-o-Y Growth
2.3. Global Baby Wipes Market Dynamics
       2.3.1. Drivers
       2.3.2. Restraints
       2.3.3. Trends
2.4. Supply Chain
2.5. Cost Structure
2.6. Pricing Analysis 
2.7. Raw Material Sourcing Strategy and Analysis
2.8. List of Distributors
2.9. Key Participants Market Presence (Intensity Map) By Region

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