Geofencing Market - Focus on End-users Leads to Innovative Applications

The global geofencing market is seeing active participation of tech companies keen upon creating cutting-edge solutions to address different needs of end users. Some such keen players that have made a mark in the competitive landscape are Apple Inc., Thumbvista, Mapcite, Swirl Networks, Inc., Simpli.Fi, Localytics, Mobinius Technologies Pvt. Ltd., GeoMoby, and Bluedot Innovation.

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At the forefront of driving demand in the global market for geofencing is the transportation and logistics industry. “Live tracking of fleet along with other freight management operations are being bettered using geofencing software and over the half the revenues in the market are being generated by the transportation and logistics sector,” prophesizes the lead analyst of the report.

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Apart from that, modern cab aggregating services and food delivery apps are also banking upon the technology big time. For example, geofences are a key component of Uber’s service – its app assigns rides to the drivers nearest to the on user’s location using the technology.

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Geofencing is also finding application in the healthcare, aerospace and defense, and retail sector. Retail behemoth Walmart banks upon geofencing to up sales by sending electronic coupons to users depending on their location inside their stores.

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