Hybrid Operating Room Market Boosting the Growth Worldwide: Market Dynamics and Trends, and Growth Opportunities

Hybrid operating rooms are equipped with fixed imaging systems that allow physicians to perform high-risk minimally invasive endovascular procedures with real-time imaging guidance and, if needed, convert them instantly to open surgery use. Hybrid operating room makes it possible to simultaneously reach a diagnosis and provide treatment during surgical interventions. The global hybrid operating room market is expected to witness significant growth during the forecast period (2017-2023), in emerging economies, such as China and India, due to large population of these countries. A hybrid OR (operating room) is an alternative to conventional OR equipped with advanced medical imaging systems and devices supporting high quality interventional imaging and minimally invasive surgeries.

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On the basis of type of device, the hybrid operating room market is segmented into surgical imaging displays, operating room communication systems, operating room lights, intraoperative diagnostic devices, operating tables and surgical booms. Intraoperative diagnostics devices held the largest share of the global market in 2016 and also acts as a major driver for hybrid operating room market due to the increasing use of various machines such as 3D ultrasound and MRI, significant installation costs associated with diagnostic imaging products, increasing installation of hybrid OR’s’ across major countries, ongoing integration and automation of OR workflows, and continuous technological advancements in the field of diagnostic imaging.

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Hospitals and surgical centers, clinics, ambulatory surgical centers and medical research institutes are among the end user segments for the hybrid operating room market. The hospitals and surgical centers segment accounted for the largest share of the global hybrid operating rooms market in 2016, owing to the rising patient emphasis on timely and effective disease management and due to rising number of diagnostic and surgical procedures carried out at hospitals.

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Rising adoption of robot-assisted surgeries, emerging markets in Asia-Pacific and Latin America provide opportunities for the market players in these regions.
For instance, in the emerging economies such as India, China, Brazil, and Mexico, local governments are increasingly investing in healthcare. According to the World Bank, Brazil spent 8.3% of its $2.456 trillion GDP on healthcare in 2014. Similarly, China spent 5.5% of its GDP on healthcare, whereas, Mexico spent 6.3% of GDP on healthcare, in 2014.

Increasing government expenditure on healthcare leads to increase in the number of hospitals and clinics, and healthcare infrastructure.
North America accounted for the largest share of the global hybrid operating room market in 2016, followed by Europe, due to the significant investments by hospitals to upgrade their operating rooms, coupled with the increasing number of surgical procedures and ambulatory surgery centers in the region. Asia-Pacific is expected to register the highest growth rate during the forecast period, due to the rapid growth in the healthcare expenditure in emerging APAC countries such as China and India, which is expected to support the adoption of advanced surgical & diagnostic technologies in their respective healthcare systems during the forecast period.

In order to expand their product portfolio, the companies are collaborating to invest in research and developments in the hybrid operating room market.
In August 2016, GE Healthcare, entered into partnership with Swedish medical device firm Getinge Group, and launched a highly flexible angiography solution for hybrid operating room (OR) procedures. This solution combined GE’s Discovery IGS 730 angiography system with Getinge Group Maquet brand’s Magnus operating table system, which broadened the capabilities and services available in Hybrid OR. This partnership aimed at complementing GE’s unique mobile gantry technology to fit the needs of any virtual surgery and interventional specialty.

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