Growth Opportunities in the Salsify Market: Trends, Insights, and Best Practices - TMR Published

Salsify market Global Market Trends and Market Drivers:

The growth of herbal healthcare market remains persistent due to its appeal as healthy and safe to use products. The sedentary lifestyle among people is creating an ever increasing demand for health and wellness promoting natural remedial products. Salsify with its natural ability to lower blood pressure and its beneficial impacts on liver and gallbladder related issues has propelled its importance among consumers suffering from stomach and liver related diseases.

Salsify is a significant source of iron, potassium, calcium, manganese, phosphorous, magnesium, and copper, as well as vitamins including ascorbic acid, pantothenic acid, thiamine, riboflavin, folate, and vitamin B6. Salsify also has significant amounts of dietary fiber, protein, and inulin. The rising awareness of Salsify’s nutritional and herbal benefits among health-conscious consumers, urge for natural food intakes and acceptance of multi-culinary tradition across the globe is driving the market for Salsify on only in Europe but in other parts of the world. However, the ideal climate conditions required for the cultivation of Salsify is not suitably available across many regions of the world except for few southern European and Middle Eastern countries. This nature-based obstacle is anticipated to affect the natural cultivation of Salsify.

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Salsify (Tragopogon), is a group of flowering plant species in the sunflower family. It is also known as goatsbeard. Although, Salsify is a native of Europe and the Middle East, but is now available through its various species across many parts of the world including North America and Australia. Salsify is basically grown for its decorative flowers, eatable root vegetables, and medicinal properties. The commonly used species of Salsifies are the purple salsify (Tragopogon Porrifolius) and black salsify (Scorzonera hispanica) which are also known as oyster plant due to the oyster like a flavor of their cooked roots. Salsify is a prominent dietary source of inulin, rich in potassium, low in sodium content and offers the good amount of protein. Salsify is beneficial due to its ability to lower blood pressure, boost the immune system, increase circulation. Salsify is a form of prebiotic fiber and thereby backs to a healthy digestive system and body metabolism; it also kindles hair growth. It creates a positive impact on bone mineral density.

Salsify Market Segmentation

Salsify market is segmented by species, form, distribution channel and region. By species, it is segmented as black salsify (Scorzonera hispanica), purple salsify (Tragopogon Porrifolius) and yellow salsify (Tragopogon dubius). The black salsify species being more widespread and shared in use with a fleshy interior of the root being eatable as cooked vegetable.

By form, Salsify market is segmented as; fresh, frozen, and canned. The frozen and canned cuts of Salsify root vegetables are commonly available across the European countries in the supermarket's chains such as Waitrose, Tesco, and others.

By region, the Salsify market is segmented into Europe, Middle East & Africa, North America, Asia Pacific and Latin America. Europe with its high share in Salsify consumption attributed to high-level salsify availability in the region. It is commonly consumed as vegetables in countries such as Germany, Belgium, the Netherlands and other Southern European and Middle Eastern countries and is also enfranchised in the U.S. due to the medicinal/herbal usage of yellow salsify which is also known as western salsify.

By distribution channel Salsify market is segmented as; convenience stores, modern trade, and online retail. The significant share of revenue being driven by modern trade, whereas the online retail is expected to gain momentum shortly due to the less availability in a retail market outside the Europe.

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Salsify Market Key Players:

The suppliers of Salsify in the market are spread globally. The key players in salsify market are Alys Flower, Suttons U.K., Fine Food Specialists, CN Seeds Ltd., Natora, and Bonduelle.

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