Video Streaming Market Cost Structure Analysis Apple, Microsoft Corporation, Google, Facebook, Yahoo, Netflix and Limelight Networks

Video streaming refers to the visual content transmission in compressed form through the internet and retrieved and displayed played as per the users’ convenience and time, without the requirement of downloading. Increased accesses owing to proliferation of high speed internet connectivity and mobile devices is anticipated to drive the overall Video streaming market growth.

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Growing enterprise mobility requirements are expected to propel the industry demand growth

Enterprise users shared major space in the video streaming market in 2016, owing to significant demands of visual content for corporate training, live webcasts, product information assist and video conferences. Such activities form considerable requirements to enhance the business productivity, team collaborations, maintaining information archives, and reducing travel expenses for the company. These factors are expected to provide significant demands over the forecast timeframe, and positively impact the global growth landscape through the forecast period.

Utilization of next generation H.265 video compression will provide potential growth prospects over the forecast period

H.264 compression format is the most popular compression technique that has been in use over the decade is anticipated to be replaced by H.265 over the coming years. Also known as High Efficiency Video Coding, it offers efficient visual quality at 50% bit rate requirements. This enables quality content at half the file size and data connectivity requirement as of H.264. However, adoption of the format is not widespread, and is limited to 4K streams of Amazon and Netflix, owing to requirement of patent licensing, compatibility issues and requirement of new hardware among many others.

Developed economies are expected to offer significant market growth potential owing to rapid development of internet connectivity enabled infrastructure

Industry presence is characterized by the presence of chief technology participants such as Apple Inc., Microsoft Corporation, Google, Inc., Facebook, Inc., Yahoo, Inc., Netflix, and Limelight Networks among few others. However, large number of participants are gaining significant traction owing to low cost of ownership and tremendous growth potential in the video streaming market. Other participants include Cisco Systems, Adobe Systems Incorporated, Akamai Technologies, Amazon Web Services, Ustream, Inc. and Hulu. Already existing players are expected to hold significant industry share through the forecast period, owing to the wide acceptance and quality of customer satisfaction build across the globe.

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Video Streaming Services Market Taxonomy

On the basis of platform, the global video streaming market is classified into:

-Gaming Console
-Phablets
-Laptops & desktops
-Smart TVs

On the basis of end users, the global video streaming market is classified into:

-Personal/ Domestic Users
-Enterprise Users
-Educational Institutions

On the basis of end services, the global video streaming market is classified into:

-Managed Services
-Service & Support
-Consulting services

On the basis of streaming, the global video streaming market is classified into:

-Live streaming
-Video on demand (VOD)

On the basis of applications, the global video streaming market is classified into:

-Real time entertainment
-Gaming
-Web browsing & advertising
-Social networking
-E-learning

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