Press release
Digital Marketing Market Is Booming Worldwide | Oracle, Fireclick, Hybirs, Intershop, IBM
Digital Marketing Market
Research analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 2014-2018
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Latest market research report titled Digital Marketing in India 2015 highlights the overall potential of digital marketing in India, particularly focusing on the major forms of digital marketing and the tools to implement it. Rising demand for digital marketing is spurred by the increased use of internet and mobile phones along with a fast growing e-commerce business. The major areas for digital marketing growth include social marketing, content creation and management, search marketing, email marketing, analytics and video production. The report also provides significant insights to the multifarious tools that cater to specific functions namely analytics, scheduling posts and filtering through content. Digital marketing is slated to generate around 40% of the revenues for most companies in India, and expected to receive 8% of the total media advertising spend in 2015. The market is set to expand predominantly owing to rapidly increasing Internet user base in India, growth in access to smartphones and tablets much complimented by a positive consumer attitude towards online media.
One of the major drawbacks is that digital marketing poses considerable challenge with respect to measurement of return on investment in specific channels, thus making it a very calculated area of investment by firms. Mobile advertisements, content marketing, video and image based marketing and real time marketing are some of the recent trends observed in this market. Educational institutions spreading the concept of internet marketing, a robust infrastructure, viral campaigns, static banners and telemarketing are some recommended strategies one can adopt for success in the Indian Market in the digital marketing business.
This report studies the Digital Marketing in India 2015 market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the Digital Marketing in India 2015 market by companies, region, type and end-use industry.
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Browse 100+ market data Tables and Figures spread through Pages and in-depth TOC on " Digital Marketing in 2015 Market by Type (Social Media Marketing, Search Engine Marketing, E-mail Marketing, Online Advertising (Affiliate Marketing, Ad Networks and Blogs), Mobile Advertising, Content Marketing), by End-Users/Application, Organization Size, Industry, and Region - Forecast to 2023". Early buyers will receive 10% customization on comprehensive study.
In order to get a deeper view of Market Size, competitive landscape is provided i.e. Revenue (Million USD) by Players (2013-2018), Revenue Market Share (%) by Players (2013-2018) and further a qualitative analysis is made towards market concentration rate, product/service differences, new entrants and the technological trends in future.
Competitive Analysis:
The key players are highly focusing innovation in production technologies to improve efficiency and shelf life. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies. Company profile section of players such as IBM Corp., Oracle Corp., Salesforce.com Inc., SAP AG, Adobe Systems Inc., Aplicor LLC, Attensity Corp., Clicky, ComScore Networks Inc., Demandware Inc., Ebay GSI Commerce, Fireclick, Hybirs, Intershop, Lithium Technologies Inc., LongJump CRM, Microsoft Corp., Netsuite Inc., OpenText Corp., Percussion Software Inc., Sitecore Inc., StrongMail Systems Inc., SugarCRM Inc., Yahoo Analytics, ZohoCRM Inc. includes its basic information like legal name, website, headquarters, its market position, historical background and top 5 closest competitors by Market capitalization / revenue along with contact information. Each player/ manufacturer revenue figures, growth rate and gross profit margin is provided in easy to understand tabular format for past 5 years and a separate section on recent development like mergers, acquisition or any new product/service launch etc.
Market Segments:
The Digital Marketing in India 2015 Market has been divided into type, application, and region.
On The Basis Of Type: Social Media Marketing, Search Engine Marketing, E-mail Marketing, Online Advertising (Affiliate Marketing, Ad Networks and Blogs), Mobile Advertising, Content Marketing.
On The Basis Of Region, this report is segmented into following key geographies, with production, consumption, revenue (million USD), and market share, growth rate of Digital Marketing in 2015 in these regions, from 2013 to 2023 (forecast), covering
• North America (U.S. & Canada) {Market Revenue (USD Billion), Growth Analysis (%) and Opportunity Analysis}
• Latin America (Brazil, Mexico & Rest of Latin America) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
• Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
• Rest of World {Market Revenue (USD Billion), Growth Analysis (%) and Opportunity Analysis}
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Have a look at some extracts from Table of Content
Introduction about Digital Marketing in India 2015
Digital Marketing in India 2015 Market Size (Sales) Market Share by Type (Product Category) in 2017
Digital Marketing in 2015 Market by Application/End Users
Digital Marketing in India 2015 Sales (Volume) and Market Share Comparison by Applications
(2013-2023) table defined for each application/end-users
Digital Marketing in India 2015 Sales and Growth Rate (2013-2023)
Digital Marketing in 2015 Competition by Players/Suppliers, Region, Type and Application
Digital Marketing in 2015 (Volume, Value and Sales Price) table defined for each geographic region defined.
Digital Marketing in India 2015 Players/Suppliers Profiles and Sales Data
Additionally Company Basic Information, Manufacturing Base and Competitors list is being provided for each listed manufacturers
Market Sales, Revenue, Price and Gross Margin (2013-2018) table for each product type which include Social Media Marketing, Search Engine Marketing, E-mail Marketing, Online Advertising (Affiliate Marketing, Ad Networks and Blogs), Mobile Advertising, Content Marketing
Digital Marketing in 2015 Manufacturing Cost Analysis
Digital Marketing in 2015 Key Raw Materials Analysis
Digital Marketing in 2015 Chain, Sourcing Strategy and Downstream Buyers, Industrial Chain Analysis
Market Forecast (2018-2023)
........and more in complete table of Contents
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Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.
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