Epilators Market: Dynamics, Segments, Size and Demand, 2018-2027

Hair removal has evolved to be an imperative and exclusive part of self-grooming. While it is considered to be an old practice, it is still gaining immense traction based on rising awareness pertinent to personal care. Still not known to few, waxing has both aesthetic and hygienic purposes associated with it. This is one of the predominant factor which is poised to register a pressing demand for epilators. A massive need for hair removal from all parts of the body is foreseen to be recorded, primarily from the female population, across the globe.

Moreover, changing dynamics of the clothing pattern observed mostly among the millennials is believed to increasingly influence demand for epilators. People these days mostly prefer wearing short yet comfortable clothes, which persuades them to crave for a hair-free skin. Use of hair removal products like epilators is sought by them in a bid to flaunt their skin, thereby amplifying their confidence levels. Apart from self-grooming, epilators are also exhibiting significant demand in personal hygiene. Other than aesthetics, it has also become very important to remove body hair from the hygiene standpoint. People prefer hair removal methods to prevent body odor since bacteria causing body odor can easily reside on hair, especially those areas with the apocrine sweat gland. 

Epilators Market- Several Advantages Concerning Epilators to Swell Demand

Over the years, shaving has been one of the most popular techniques of hair removal. But, the league of hair removal methods has witnessed a wide range of new alternatives which can be given a try. However, epilators have evolved as one of the most popular options today in the light of its numerous advantages pertinent to the skin. When epilators are compared to other methods, both provide temporary results. The biggest advantage offered by epilators as compared to other hair removal methods is efficiency. This, in turn, is making it utmost desirable among all other hair removal methods, thereby driving the epilators market. 

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Epilators Market- Product Innovations & Diversifications to be the New Norm

With respect to technology, the epilators market has come a long way and is likely to embark a prosperous growth journey over the time. Consequently, continuous developments in the epilators market have created stellar opportunities for manufacturers to attain large customer bases. From manually operated epilators to electrically operated ones to the more recent smart ones outfitted with sensors, product innovation and breakthroughs have evolved as the new norm for market players to sustain a competitive advantage.

For example, some epilators have built-in sensors integrated with them. Those sensors send out alerts when a person presses the device too hard against the skin. Those epilators prevent mishaps like bruises and rashes, establishing as a major factor for fueling the demand for epilators. Shaving might have been a popular practice, but epilating is evolving faster & becoming a popular option because the results last longer, works out cheaper, and is less likely to cause cuts & scars. 

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Epilators Market- Major Restraints Obstructing Growth of Epilators 

One of the primary and major factors which is hampering the growth of epilator market is the painful process involved. Post hair removal using epilators, many users might witness skin bumps and slight redness. This is making a number of users skeptical about the use of epilators, thereby ascending the demand of epilators. Moreover, Epilators do not remove dead or tanning skin, which can easily be achieved by waxing. This stands as one of the primary reasons why people prefer waxing over epilating.

On the contrary, leading personal care brands like Emjoi are using advertisements to build substantial awareness concerning epilators, thereby boosting its demand among other hair removal methods. Phillips, Panasonic, Braun, and Emjoi are the top four brands functioning in epilators market. These companies provide various types of epilators in line with dynamic consumer needs.

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