Top-tier Gain Report of Text Analytics Market 2019-2026 with Demand Status & Integrated key players like Crimson Hexagon, Averbis, Bitext Innovations, Clarabridge, IBM, Infegy, Lexalytics, LUMINOSO, MeaningCloud, Megaputer Intelligence, Microsoft Corporat

Text Analytics is a new IT discipline with its foundations in linguistics and data mining. The discipline is used to convert unstructured text data into meaningful data to conduct analysis, provide search facility, assemble feedback, search for client perspectives, analyze opinions, track product audits and entity modeling to enhance and support decision making which depends on certainties.

Different linguistic, statistical, and machine learning techniques are used to retrieve information from unstructured data, structure the data and accordingly derive patterns, trends, assess and interpret data.

The analysis techniques similarly include lexical analysis, categorization, grouping, pattern recognition, labeling, annotation, data extraction, link, association analysis and visualization. Moreover, text analysts are collaborating with retail and e-commerce enterprises to establish themselves in the market. The development in cloud-based technologies has pushed the demand for adoption in deployment of text analytic solution. 

The Text Analytics Market is expected to reach US$ 8961.3 Mn by 2022.

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Some of the primary market participants are Crimson Hexagon, Averbis, Bitext Innovations, S.L., Clarabridge, IBM, Infegy, Inc., KNIME.com AG, Lexalytics, LUMINOSO, MeaningCloud LLC, Megaputer Intelligence, Inc., Microsoft Corporation, OpenText Corp, Oracle, SAP SE, SAS Institute, Inc., TABLEAU SOFTWARE, The Hewlett-Packard Company and TIBCO Software Inc. amongst others.

*Text Analytics Market, By Region

North America region holds the largest market share among other regions for text analytics market. The region accounts for major text analysts’ companies adopting analytics software for creating business models that support real-time decision making and improve productivity. The increase in social media analysis for brand building, and the race for having competitive advantage over other competitors are some of the key factors to fuel the industry’s growth in North America

The Text Analytics Market is primarily driven by the increase in volume of unstructured data. Text analysis is used to offer a rapid, automated response to the customer, reducing their reliance on call center operators to resolve problems.  Adoption of hybrid cloud IT strategies in areas such as internet of things (IoT) is expected to fuel end-user spending on IT-based services. However, Big Data offers various lucrative opportunities for many industries and likewise represents a big risk for many users.

This risk emerges from fact that these analytics tools comprise of storing, managing and efficiently analyzing data gathered from possible and available sources. Hence, individuals become widely vulnerable to exposure because of combining and exploring specific behavioral data. Hence, the need for efficient and reliable platform solution is gaining importance.

The industries such as BFSI, ecommerce and retail sectors operate on advanced technologies such as IoT, cloud system and Big Data. The rise in internet technologies among industries that require high data security drives the Text Analytics Market.

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***Text Analytics Market, By Organization Size:

Text analytics provide organizations with real-time insights for decision making within the enterprise and third-party data sources.  Single-view of business would provide better business visibility and operational intelligence for organizations to focus on creating consumable bundles of insight on basis of consumer behavior, consumption patterns, social sentiment and the market response. With the evolving technology landscape, organizations cannot keep up with the pace of evolving.

Advanced technologies offer new capabilities and benefits but they also introduce new risks.  Small and Medium Enterprises (SMEs) are small in terms of their size but cater to a large number of customers globally. They make up the overwhelming majority of the world’s business landscape.

***Some Points from TOC:

Chapter 1: Text Analytics Industry Overview of Market

Chapter 2: Manufacturing Cost Structure Analysis of Text Analytics Market

Chapter 3: Technical Data and Manufacturing Plants Analysis of Market

Chapter 4: Overall Market Overview of Text Analytics Market

Chapter 5: Text Analytics Market Analysis

Chapter 6: Major Manufacturers Analysis of Market

Chapter 7: Development Trend of Analysis of Market

Chapter 8: Text Analytics Marketing Type Analysis

Chapter 9: Conclusion of Text Analytics Market Report 2019

…Continued

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