Global Audience Analytics Market, Top key players are Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense, Netbase Solutions, Unifi Software, Cadreon, Socialbakers, Crimson Hexagon, Quividi, 3DIVI, Flytxt, Telmar

Global Audience Analytics Market Size Study, by Component (Solution & Services.) by Application (Sales & Marketing Management, Customer Experience Management, & Competitive Intelligence), by Organization Size, by Vertical and by Region - Global Forecast 2017- 2025

The audience analytics market has been segmented on the basis of component, application, organization size, vertical, and region. The services segment is expected to grow at a higher CAGR during the forecast period, and the solution segment is estimated to hold a larger market size in 2018 in the market. The adoption of audience analytics software and services among enterprises has become a central part of the business process, due to the ease of the use and the flexibility they offer and is expected to show high growth in the coming years.

The SMEs segment is expected to be the faster-growing segment in the audience analytics market, as SMEs are increasingly adopting advanced analytics solutions to improve the business performance and enhance the productivity. On the contrary, the large enterprises segment is expected to have a larger market size in the market, due to the high budget and the acceptance of the emerging technologies. Enhanced reliability, scalability, and mobility; reduced risks; and improved production are expected to be the major driving factors favoring the adoption of audience analytics solutions and services among SMEs.

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Some of the key players operating in this market include Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense, Netbase Solutions, Unifi Software, Cadreon, Socialbakers, Crimson Hexagon, Quividi, 3DIVI, Flytxt, Telmar, Storyfit, Brandchat, Verto Analytics, Analytic Owl, Verimatrix, Brandwatch, Lotame, Sightcorp

North America is expected to witness the highest adoption of audience analytics solutions and services, due to the presence of large enterprises, better technical expertise, and the implementation of the latest technologies. Europe is gradually advancing toward adopting audience analytics offerings to process data at a rapid pace and drive quick business insights.

APAC, MEA, and Latin America are expected to record significant growth rates in the audience analytics market, as several large enterprises are expected to utilize the significant growth opportunities to expand their market in these regions. SMEs in these regions have also realized benefits of analytics and are shifting toward the adoption of audience analytics solutions and services, to enhance the business results and improve their efficiency and productivity.

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