Global Dark Analytics Market, Top key players are SAP SE, IBM Corp., Micro Focus, Dell EMC, Symantec, Amazon Web Services, Microsoft, Teradata, Datameer, and AvePoint

Global Dark Analytics Market Size study, by Component (Solutions, Services), by Application (Finance, Human Resources, Marketing, Operations), by Deployment Mode (Cloud, On-premises), by Vertical (BFSI, Healthcare) and by Regional Forecasts 2018-2025

Global Dark Analytics Market valued approximately USD 176.4 million in 2016 is anticipated to grow with a healthy growth rate of more than 26.04% over the forecast period 2017-2025. Rapidly increasing use of real time data for business purpose such as marketing, manufacturing and supply, saving of money and time in arranging data in an organized manner and use of artificial intelligence in analyzing dark data, are the leading factors in the growth of Global Dark Analysis Market.

The Dark Data Analysis refers to analyzing the dark data present in any organization. The dark data is the data that is idle or the data which is not used for any purpose or for anything.

The dark data usually remains concealed. The data is prepared by a corporation for a purpose but is not used by any means, then it turns into dark data. The data can be in the form of emails, word files, images, audios, videos or any text file. The dark data provide a vast amount of useful information that will help formulating marketing strategy according to customers need and that will help in improving business. Whether the dark data analysis helps in expanding association but the data is not present in systematic way and that needs skilled professionals to organize the data. There is a risk with the data stored and storage of data is costly too and hence these are the main restraints in the growth of Global Dark Analytics Market.

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Some of the key players operating in this market include SAP SE, IBM Corp., Micro Focus, Dell EMC, Symantec, Amazon Web Services, Microsoft, Teradata, Datameer, and AvePoint.

Dark analytics market can be segmented on the basis of analytics type, dark data type, end-user, and region wise. On the basis of analytics type market can be further segmented into predictive, prescriptive, diagnostic and descriptive. On the basis of dark data type it can be categorized into business, customer and operational dark data. In the end user type, dark analytics market is categorized into BSFI, Government, Retail and E-commerce, Travel and hospitality, and others. Region wise global dark analytics market can be segmented into North America, Europe, Asia-Pacific, Middle East and Africa and Latin America.

North America is the biggest market for dark analytics market followed by Europe to ensure compliance of business processes and legal issues. Asia Pacific region is expected to show significant growth in the dark analytics market due to emerging start-ups and rise in adoption of analytics in enterprises. Latin America and Middle East regions are showing a considerable growth in this market owing to adoption of data driven strategies in business processes.

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