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Top Platforms in Programmatic Display Advertising Market - Facebook, Google (Doubleclick), Alibaba, AppNexus, Tencent, Amazon, Yahoo, Expedia, MediaMath, Rakuten, Rocket Fuel, Adroll, Sina
Programmatic Display Advertising Market
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Various factors affecting the forecasted trend in the Programmatic Display Advertising market are discussed in detail with analysis of the same. The global market report covers all the drivers, trends, and challenges in the market within the analysis and for the elucidation of the forecast statistics. Furthermore, the global market report is dissected and analysed across its various segments such as by product type, by application, by end users, and by region.
In terms of product type, the global Programmatic Display Advertising market is segmented into the following:
• Real Time Bidding
• Private Marketplace
• Automated Guaranteed
Product X is currently leading in terms of value and volume owing to high demand from across all regions. Product Y is expected to gain traction since new technology and changing customers trends is expected to push the demand for it. Product Y is hence is expected to record the highest growth rate for the forecast period.
In terms of application, the global Programmatic Display Advertising market is segmented as follows:
• E-commerce Ads
• Travel Ads
• Game Ads
• Others
Application X holds the highest share in the global Programmatic Display Advertising market. Application Y is expected to record the highest growth rate and can even surpass the market share of Application X by the end of the forecast period.
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By end users, the global Programmatic Display Advertising market is segmented into:
• Google (Doubleclick)
• Alibaba
• Adobe Systems Incorporated
• Tencent
• AppNexus
• Amazon
• JD.com
• Yahoo
• Verizon Communications
• eBay
• Booking
• Expedia
• MediaMath
• Baidu
• Rakuten
• Rocket Fuel
• The Trade Desk
• Adroll
• Sina
End user X is the highest shareholder in terms of value and volume and End user Y is expected to record a high growth rate for the forecast period based on the data of the changing market trends.
The global Programmatic Display Advertising market report provides a detailed analysis of the regional segmentation. The Programmatic Display Advertising market is segmented into the following regions:
• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America
Region X is a more matured market and is the highest with US$ XX million in value at the end of 2018. Region Y is showcasing high growth rate as the overall income of the population is on the rise and people have a higher amount of disposable income available.
The global Programmatic Display Advertising market includes a detailed SWOT analysis and competitive landscape analysis as well that provides customers with key insights into what the top companies are working on. Every top player and their respective company profiles are covered in detail including the latest news and updates of acquisitions and mergers. For more details on the Programmatic Display Advertising market, visit our website here.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Display Advertising Market Size Growth Rate by Type (2013-2025)
1.4.2 Real Time Bidding
1.4.3 Private Marketplace
1.4.4 Automated Guaranteed
1.5 Market by Application
1.5.1 Global Programmatic Display Advertising Market Share by Application (2013-2025)
1.5.2 E-commerce Ads
1.5.3 Travel Ads
1.5.4 Game Ads
1.5.5 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Programmatic Display Advertising Market Size
2.2 Programmatic Display Advertising Growth Trends by Regions
2.2.1 Programmatic Display Advertising Market Size by Regions (2013-2025)
2.2.2 Programmatic Display Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Programmatic Display Advertising Market Size by Manufacturers
3.1.1 Global Programmatic Display Advertising Revenue by Manufacturers (2013-2018)
3.1.2 Global Programmatic Display Advertising Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Programmatic Display Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Display Advertising Key Players Head office and Area Served
3.3 Key Players Programmatic Display Advertising Product/Solution/Service
3.4 Date of Enter into Programmatic Display Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Programmatic Display Advertising Market Size by Type (2013-2018)
4.2 Global Programmatic Display Advertising Market Size by Application (2013-2018)
5 United States
5.1 United States Programmatic Display Advertising Market Size (2013-2018)
5.2 Programmatic Display Advertising Key Players in United States
5.3 United States Programmatic Display Advertising Market Size by Type
5.4 United States Programmatic Display Advertising Market Size by Application
6 Europe
6.1 Europe Programmatic Display Advertising Market Size (2013-2018)
6.2 Programmatic Display Advertising Key Players in Europe
6.3 Europe Programmatic Display Advertising Market Size by Type
6.4 Europe Programmatic Display Advertising Market Size by Application
7 China
7.1 China Programmatic Display Advertising Market Size (2013-2018)
7.2 Programmatic Display Advertising Key Players in China
7.3 China Programmatic Display Advertising Market Size by Type
7.4 China Programmatic Display Advertising Market Size by Application
8 Japan
8.1 Japan Programmatic Display Advertising Market Size (2013-2018)
8.2 Programmatic Display Advertising Key Players in Japan
8.3 Japan Programmatic Display Advertising Market Size by Type
8.4 Japan Programmatic Display Advertising Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Programmatic Display Advertising Market Size (2013-2018)
9.2 Programmatic Display Advertising Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Display Advertising Market Size by Type
9.4 Southeast Asia Programmatic Display Advertising Market Size by Application
10 India
10.1 India Programmatic Display Advertising Market Size (2013-2018)
10.2 Programmatic Display Advertising Key Players in India
10.3 India Programmatic Display Advertising Market Size by Type
10.4 India Programmatic Display Advertising Market Size by Application
11 Central & South America
11.1 Central & South America Programmatic Display Advertising Market Size (2013-2018)
11.2 Programmatic Display Advertising Key Players in Central & South America
11.3 Central & South America Programmatic Display Advertising Market Size by Type
11.4 Central & South America Programmatic Display Advertising Market Size by Application
12 International Players Profiles
12.1 Facebook
12.1.1 Facebook Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Display Advertising Introduction
12.1.4 Facebook Revenue in Programmatic Display Advertising Business (2013-2018)
12.1.5 Facebook Recent Development
12.2 Google (Doubleclick)
12.2.1 Google (Doubleclick) Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Display Advertising Introduction
12.2.4 Google (Doubleclick) Revenue in Programmatic Display Advertising Business (2013-2018)
12.2.5 Google (Doubleclick) Recent Development
12.3 Alibaba
12.3.1 Alibaba Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Display Advertising Introduction
12.3.4 Alibaba Revenue in Programmatic Display Advertising Business (2013-2018)
12.3.5 Alibaba Recent Development
12.4 Adobe Systems Incorporated
12.4.1 Adobe Systems Incorporated Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Display Advertising Introduction
12.4.4 Adobe Systems Incorporated Revenue in Programmatic Display Advertising Business (2013-2018)
12.4.5 Adobe Systems Incorporated Recent Development
12.5 Tencent
12.5.1 Tencent Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Display Advertising Introduction
12.5.4 Tencent Revenue in Programmatic Display Advertising Business (2013-2018)
12.5.5 Tencent Recent Development
12.6 AppNexus
12.6.1 AppNexus Company Details
12.6.2 Company Description and Business Overview
12.6.3 Programmatic Display Advertising Introduction
12.6.4 AppNexus Revenue in Programmatic Display Advertising Business (2013-2018)
12.6.5 AppNexus Recent Development
12.7 Amazon
12.7.1 Amazon Company Details
12.7.2 Company Description and Business Overview
12.7.3 Programmatic Display Advertising Introduction
12.7.4 Amazon Revenue in Programmatic Display Advertising Business (2013-2018)
12.7.5 Amazon Recent Development
12.8 JD.com
12.8.1 JD.com Company Details
12.8.2 Company Description and Business Overview
12.8.3 Programmatic Display Advertising Introduction
12.8.4 JD.com Revenue in Programmatic Display Advertising Business (2013-2018)
12.8.5 JD.com Recent Development
12.9 Yahoo
12.9.1 Yahoo Company Details
12.9.2 Company Description and Business Overview
12.9.3 Programmatic Display Advertising Introduction
12.9.4 Yahoo Revenue in Programmatic Display Advertising Business (2013-2018)
12.9.5 Yahoo Recent Development
12.10 Verizon Communications
12.10.1 Verizon Communications Company Details
12.10.2 Company Description and Business Overview
12.10.3 Programmatic Display Advertising Introduction
12.10.4 Verizon Communications Revenue in Programmatic Display Advertising Business (2013-2018)
12.10.5 Verizon Communications Recent Development
12.11 eBay
12.12 Booking
12.13 Expedia
12.14 MediaMath
12.15 Baidu
12.16 Rakuten
12.17 Rocket Fuel
12.18 The Trade Desk
12.19 Adroll
12.20 Sina
13 Market Forecast 2018-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2018-2025)
13.10 Market Size Forecast by Application (2018-2025)
14 Analyst’s Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
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