Location Intelligence - Putting the Where Into IoT

Globally, penetration of internet, smartphones, and different technology has increased massively. These factors have grown the demand for location intelligence widely in the past few years. Moreover, rising investments in internet of things is another driving factors fueling market’s growth. Employment of this solution also helps in analyzing customer’s behavior, understanding their purchasing patterns, and choosing the best location for their business.

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The key segments in which the global location intelligence market is classified may include vertical, services and applications. Based on service, the market is segmented into system integration, consulting, and others. Among these, system integration segment is likely to lead the market over the forecast tenure. This growth is attributed to growing demand for location intelligence in various industries that helps in managing business processes, assets, and to develop meaningful insights.

The report provides key insight on the location intelligence and the way this market is likely to grow in the coming years. In the global location intelligence market report analysts carried out primary as well as secondary research to provide clear and exact picture of this market. Statistics provided in the report are based on factual knowledge and supports the analysis presented in the report. Driver, restraint, opportunities, and trends given in the report gives out complete information about the market and the way it will grow in future.

Over the last few years, huge investments in infrastructure and rapid growth in new technologies have resulted in massive use of B2C and B2B applications. Exponential rise in smartphones have revolutionized almost all the sectors and enhanced location-sharing capabilities in these devices. Rising investment in this market by big tech giants will open growth opportunities for the market. Moreover, solution providers are integrating real-time place monitoring capabilities in devices such as vehicles, smartphones, and aircrafts that will further drive this market.

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With respect to geography, the global location intelligence market covers North America, Latin America, the Middle East and Africa, Europe, and Asia Pacific. Among these regions, North America held larger share in the market due to the presence of key players. In addition, rising adoption rate of new technologies, better connectivity, and seamless IT infrastructure all are making favorable environment for the market’s growth.

Asia Pacific is expected to offer lucrative growth opportunities due to growing penetration of internet and smartphones and increasing use of social media. Adding to it, various service providers and organizations are offering new services, plans, and products that in turn will drive the growth in this market.

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