Press release
Tag Management System Market Grow By Leading Industry Players Google, IBM, Adobe, Ensighten, Adform, AT Internet and Others.
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The Global Tag Management System Market size is expected to grow from USD 661.9 Million in 2018 to USD 1,286.1 Million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.2% during the forecast period. This report spread across 144 pages, profiling 17 companies and supported with 76 tables and 39 figures is now available in this research.
“The campaign management application expected to record the highest growth rate in the tag management system market”
Enterprises can benefit from tag management system for their digital measurement and marketing initiatives, as they help integrate and deploy various third-party tools into their website to track customers and their activities across and off the website. As the marketers increase the number of marketing channels, the number of tags for these also increases, requiring significant resources to manage and execute these tags efficiently and effectively to track and sync customer data to third-party tools. In a 2015 study by Econsultancy, 73% of marketers agreed that tag management system helped them run marketing campaigns, with 42% saying it made the process “significantly faster."
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“APAC is projected to record the highest growth rate during the forecast period”
The tag management system market growth in Asia Pacific (APAC) is gaining momentum and is expected to record the highest growth rate in the coming years. Vendors in the region have been adopting venture funding strategies and are investing in R&D activities to provide technologically advanced tag management solutions. In addition, major economies in APAC, such as China, India, Australia, and New Zealand, are investing in all technologies to innovate the traditional business processes and enhance the performance.
Breakdown of primary participants’ profile:
• By Company: Tier 1:15%, Tier 2: 32%, and Tier 3:53%
• By Designation: C-level:38%, Director level:30%, and Others:32%
• By Region: North America:38%, Europe:32%, APAC:20%,and RoW: 10%
Report Highlights:
• To forecast the market size of the segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America
• To define, describe, and forecast the global tag management system market on the basis of components, applications, organization sizes, deployment types, verticals, and regions
• To provide a detailed information regarding the major factors influencing the growth of the tag management system market (drivers, restraints, opportunities, and challenges)
• To strategically analyze each subsegment with respect to individual growth trends, future prospects, and contribution to the total tag management system market
• To analyze the opportunities in the market for stakeholders by identifying high-growth segments of the tag management system market
• To strategically profile the key players of the tag management system market and comprehensively analyze their core competencies1 in the market
• To track and analyze competitive developments, such as new product launches, mergers and acquisitions, venture capital investments, partnerships, agreements, and collaborations in the global tag management system market
Competitive Landscape of Tag Management System Market:
1 Overview
2 Tag Management System Market: Prominent Players
3 Key Players in the Market
4 Competitive Scenario
4.1 New Product Launches and Product Upgradations
4.2 Partnerships and Collaborations
4.3 Acquisitions
4.4 Business Expansions
Target Audience for Tag Management System Market: Advertising and media agencies, Tag management system technology vendors, Network solution providers, Independent software vendors, Consulting firms, Customer analytics providers, Value-Added Resellers (VARs), Data governance providers, Communication service providers, Web analytics providers, Web content management providers, Digital marketing providers.
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Top Key Players profiled in the Tag Management System Market include are Google (US), IBM (US), Adobe (US), Ensighten (US), Tealium (US), Adform (Denmark), AT Internet (France), Commanders Act (France), Datalicious (Australia), Mezzobit (US), Qubit (UK), Relay42 (Netherlands), Segment (US), Signal (US), Sizmek (US), Piwik Pro (US), Innocraft (New Zealand).
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