Press release
Geo-Marketing Market illuminated by new report - Ericsson, Galigeo, Google, MobileBridge, Qualcomm Technologies, Reveal Mobile, SAKSOFT, Software AG
Geo-Marketing Market: Premium Market Insights
Geo marketing is the analysis of demographic and economic data of territory to plan marketing strategies. The location knowledge is used to frame marketing efforts, using digital mapping to organize and display data for review and decision-making. The digital map is used by marketers to analyze data by geographic region.
The geo-marketing market is heavily influenced by driving factors such as increasing demand for location-based Intelligence, the growing use of location analytics and big data and wide acceptance of location-based applications. However legal concerns and privacy threats are the restraints of this market.
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The global geo-marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading geo-marketing market players and offers key trends and opportunities in the geo-marketing market.
The List of Companies
1. Bluedot Innovation
2. Cisco Systems India Pvt. Ltd
3. Ericsson
4. Galigeo
5. Google
6. MobileBridge
7. Qualcomm Technologies, Inc.
8. Reveal Mobile, Inc
9. SAKSOFT
10. Software AG
The global Geo marketing market is segmented on the basis of technology, component, location, deployment mode and by vertical. Based on technology, the market is segmented as Bluetooth, global positioning system, radio-frequency identification, WI-fi, near-field communication, beacon. Based on component the market is segmented as software, geofencing, and reporting and data visualization. On the basis of location type, the market is segmented as indoor and outdoor. Based on deployment mode the market is segmented as cloud-based and on-premises. On the basis of Vertical, the market is segmented as retail and e-commerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, telecommunications and IT.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global geo-marketing market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geo-marketing market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting geo-marketing market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors effecting the geo-marketing market in these regions.
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Email: sales@premiummarketinsights.com
Organization: Premium Market Insights
Phone: +1-646-491-9876
About Premium Market Insights:
Premium Market Insights is a one-stop shop of market research reports and solutions to various companies across the globe. We help our clients in their decision support system by helping them choose most relevant and cost effective research reports and solutions from various publishers.
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