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Online Video Platform Market In Media And Entertainment Professional Survey Report by Top Key Players - Ooyala Inc., MediaMelon Inc., Akamai technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Limelight Networks Inc., YouTube
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Online video platforms (OVP) are being used for processing and delivering online video content to the desired audience. OVP can be defined as license-based software as a service (SaaS) online video content solutions that permit video creators to ingest, transcode, manage, publish, syndicate, analyze, store, and monetize online video. In addition to host prerecorded, on demand video, some platforms also facilitate users to stream live videos. Media & entertainment companies are increasingly trusting OVPs to manage, publish, and monetize video content in a scalable manner.
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The global online video platform in media & entertainment market is experiencing growth due to popularity of online videos that are surpassing the traditional way of viewing video content via TV and other channels. Organizations have realized the traction of online videos in media & entertainment sector, and thus, are investing heavily in online video creation, which is primarily driving the growth of this market. Further, increased expenditure on online video advertisement further acts as a driving force for the online video platform market. However, the availability of open source and free online video platform in the market is expected to hamper the growth of this market. Furthermore, increase in scope for live streaming of video content and rise in investments for streaming sports events live are creating lucrative opportunities for the online video platform market.
Increase in use of the online video platform market in media and entertainment for online video advertising, surge in internet connectivity on mobile phones, and investment in creation of online videos owing to its tremendous popularity are anticipated to drive the global online video platform in media and entertainment market growth. In addition, rise in scope for live streaming of video content is expected to create lucrative opportunities for the growth of the market. However, availability of free and open-source online video platform in the media and entertainment market is anticipated to hamper its growth during the forecast period.
Based on type, the video content management segment dominated the online video platform market in media and entertainment in 2016. However, the live streaming segment is expected to witness the highest growth rate of 22.30%, owing to increase in demand for informative and interactive videos.
The global online video platform market in media and entertainment was dominated by brands and enterprises in 2016 due to increase in investment in online video advertising by brands. However, the individual end user segment is expected to witness the highest growth rate during the forecast period owing to rise in popularity of user generated content (UGC).
Some of the key players operating in the online video platform market in media and entertainment include, Ooyala Inc., MediaMelon Inc., Akamai technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, and Comcast Technology Solutions.
Key Findings of the Online Video Platform Market in Media & Entertainment:
- The individual segment is expected to exhibit significant increase in terms of growth during the forecast period.
- In 2016, video sharing segment of the online video platform in media and entertainment market accounted for the highest revenue and is expected to remain dominant in the application segment of online video platform in media and entertainment market.
- Asia-Pacific is projected to exhibit substantial growth during the forecast period.
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