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Global Influencer Marketing Platform Market SWOT Analysis To 2027 Top Leading Players InfluencerDB, IZEA Worldwide, JuliusWorks, Launchmetrics, Lefty, Mavrck, NeoReach, Traackr, Upfluence, HYPR
Global Influencer Marketing Platform Market
Influencers are significantly adopting the trend of influencing their audience by video. Influencers show their audience the latest trends in their niche and typically lead the charge when social network adds a new feature. Influencers are increasingly posting video content across social platforms. Factors such as high engagement rate and more authentication are enabling influencers to adopt video content for marketing. Thus, video content is expected to drive the influencer marketing platform market during the forecast period.
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Leading Players In Influencer Marketing Platform Market:
HYPR (Mogimo Inc.)
InfluencerDB (InfluencerDB Tech GmbH & Co. KG)
IZEA Worldwide Inc
JuliusWorks Inc.
Launchmetrics (Fashion Gps, Inc.)
Lefty (Modern Agency SAS)
Mavrck (Apifia Inc.)
NeoReach
Traackr, Inc.
Upfluence
Vendors have a massive opportunity by integrating advanced technology such as big data analytics and artificial intelligence (AI) with an influencer marketing platform. Customers have a huge demand for advanced computing technologies. One of the biggest trends to hit Influencer Marketing Platform is the ability to extract valuable information from customer behavior to help business owners to make smarter business decisions. With the advancements in technology, influencer marketing evolved across the globe. Influencer programs are similar to accountability to traditional media, which is causing a shift in ownership from communication budgets to media and marketing budgets. The advancements in influencer marketing platform and the way of advertisement has empowered the brands to run a program that activates thousands of influencers for a price that previously afforded a small group of individuals.
The influencer marketing platform market has been derived from market trends and revenue generation factors from five different regions across the globe namely; North America, Europe, Asia Pacific, Middle East, and Africa, and South America. Asia Pacific is projected to be the fastest growing region in the global influencer marketing platform market. Whereas, Europe, followed by North America hold the highest market share in the influencer marketing platform market. Influencer marketing platform market is expected to experience significant growth in the coming years owing to increasing social media users’ penetration rate in developing economies worldwide.
GLOBAL INFLUENCER MARKETING PLATFORM – MARKET SEGMENTATION
Global Influencer Marketing Platform Market - By Offerings
Solution
Service
Global Influencer Marketing Platform Market - By Application
Search & Discovery
Campaign Management
Influencer Relationship Management
Analytics & Reporting
Others
Global Influencer Marketing Platform Market - By Organization Size
Small & Medium Enterprise
Large Enterprise
Global Influencer Marketing Platform Market - By End User
Fashion & Lifestyle
Marketing Agencies
Retail & Consumer Goods
Travel & Hospitality
Others
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