A2P SMS Market: Study Navigating the Future Growth Outlook

Application to person (A2P) SMS is the terminology used for application to subscriber or subscriber to application short messaging service. The service finds essential applications in different forms of notifications, alerts, promotional messages, polling contests, news, flight alerts, banking updates, and many more. Due to its wide ranged applications it finds applications in almost every industry segments such as financial services, banking, tourism, retail, healthcare, and entertainment.

SMS is the most conventional and cost-effective means for communication that can be conveniently utilized as a form of media and promotional purposes. Moreover, increasing reliance of consumer on smartphones for various activities that include social networking, shopping and usage of mobile wallets on daily basis is expected to provide high impetus to the overall A2P SMS market over the forecast period.

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Is the inclusion of additional segmentation / market possible?
Yes, the inclusion of additional segmentation / breakdown of the market is possible depending on the availability of data and the difficulty of the survey. However, a detailed requirement must be shared with our research before giving a final confirmation to the customer.

Industry growth:
Advertising space of the service users is limited to 160 characters and the target audience cannot be efficiently attracted with the use of additional audio or animation content. Owing to proliferation of many other messenger apps, such as WhatsApp, Facebook Messenger, QQ Mobile, among others, consumer tendency to rely on text messages has considerably decreased.

Major Key Companies for A2P SMS Market are:
FortyTwo Telecom AB, AMD Telecom S.A., Syniverse Technologies, LLC, Silverstreet BV, Ogangi Corporation, mBlox, Inc., Symsoft AB, Tanla Solutions Ltd., OpenMarket Inc., Optimizer International Group, Inc., and Angkor Data Communications Group Co. Ltd. Industry.

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On the basis of end users, the global A2P SMS market is classified into:

->Retail
->BFSI
->Transportation and transit
->Utilities
->Education & Healthcare
->Others (Media, Gaming and entertainment)

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