Customer Data Platform Market Global Growth Data Analysis by 2020-2025 | Key Players: Oracle, SAP, Adobe, Salesforce, Microsoft, SAS, Teradata, Nice, Dun & Bradstreet, Leadspace, Zylotech, BlueVenn, CaliberMind, Celebrus

Global customer data platform market size is projected to reach a value of USD 6,630.8 million by 2025, growing at a CAGR of 34.5%. Due to the growing demand for determining consumer buying behavior across various industries, the industry is poised to witness high growth. The growing acceptance among organizations of account-based marketing is also anticipated to drive market growth for customer data platforms.

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Increasing consumer use of social media, e-commerce channels, blogs and webs enables businesses to gain insight into consumer behavior. These insights help them to determine clients 'changing preference for coming to grips with competitive environments. Such efforts are undertaken primarily by organizations to engage more effectively with consumers and deliver customized products. The manual collection of customer profile information, coupled with information categorization and segmentation, is time-consuming and entails high operating costs. This encourages organizations to invest in a data platform that enables continuous customer engagement and offers unified consumer profiles.

Due to an increasing awareness among marketers of the features and capabilities of such platforms, the importance of a customer data platform among industry participants expanded during the forecast period. Depending on target customers, a customer database was observed as the most critical factor among marketers for modeling campaigns. This resulted in a gradual transformation of a data platform, from type of access to CDPs based on analytics & campaigns. Autonomous data collection and development of customer profiles from first, second, and third-party sources have opened the door for increasing the adoption of a customer information platform.

The main contributor to the global customer data platform market is North America. The customer data platform industry in the region is undergoing considerable progress. In North America, the growth rate is high because the big data technology is being used increasingly, as well as the growing number of vertical data, and the increased investment in data analytics by companies. In order to provide insightful information from structured, unstructured data and stay competitive on the market, organizations in particular in the USA have begun using CDP solutions.

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The global customer data platform market is fragmented with the presence of many global and regional players. Key players operating in the global customer data platform market include Oracle , SAP, Adobe , Salesforce, Microsoft, SAS, Teradata, Nice, Dun & Bradstreet , Leadspace, Zylotech, BlueVenn, CaliberMind, Celebrus, Tealium, AgilOne, BlueConic, Lytics, IgnitionOne and Amperity among others.

Key Segments of the Global Customer Data Platform Market
Type Overview:
o Analytics
o Access
o Campaign

Organization Size Overview:
o Small and Medium Enterprises
o Large Enterprise

Deployment Overview:
o On Premise
o On Cloud

End-users Overview:
o Media and Entertainment,
o Healthcare
o BFSI
o Retail and Ecommerce
o Travel and Tourism
o Others

Regional Overview:
o North America
o U.S.
o Canada

o Europe
o Germany
o United Kingdom
o France
o Rest of Europe

o Asia Pacific
o China
o Japan
o India
o Rest of Asia Pacific

o Central and South America
o Brazil
o Mexico
o Rest of Central and South America

o Middle East & Africa

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