Marketing Automation Market Growth Projection to 2027 | Acoustic, L.P., Act-On Software, Inc., GetResponse, HubSpot

Marketing Automation Market to 2027 - Global Analysis and Forecasts by Component (Software, Services); Deployment (Cloud-based, On-premise); Organization Size (Large Enterprises, Small and Medium-Sized Enterprises); Application (Email Marketing, Social Media Marketing, Campaign Management, Lead Nurturing and Lead Scoring, Analytics and Reporting, Inbound Marketing, Others); Industry Vertical (BFSI, IT and Telecommunications, Manufacturing, Education, Healthcare and Life Sciences, Retail and Consumer Goods, Media and Entertainment, Others) and Geography

Marketing automation involves the use of software and technologies to automate the repetitive marketing tasks for organizations. This helps in the effective marketing on multiple channels online. The advent of fourth industrial revolution and technologies such as machine learning and artificial intelligence has positively influenced the growth of the marketing automation market. Growing adoption of SMAC (social, mobile, analytics, and cloud) concept is further likely to push the market growth in both developed as well as developing countries.

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Companies Profiled in this report includes: Acoustic, L.P., Act-On Software, Inc., GetResponse, HubSpot, Inc., Keap (Infusion Software, Inc.), LeadSquared (MarketXpander Services Private Limited), Oracle Corporation, Salesforce.com, inc., SAS Institute Inc., Sendinblue SAS

The marketing automation market is anticipated to witness robust growth in the forecast period owing to factors such as growing enterprise focus to optimize marketing spending and increasing need for personalized marketing. Rising number of marketing channels is yet another factor fueling the market growth. However, data privacy and security concerns may hamper the growth of the marketing automation market. On the other hand, small and medium-sized enterprises are increasingly adopting marketing automation, thereby, showcasing significant opportunities for the market players in the coming years.

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Table of Content:

1.INTRODUCTION

2.KEY TAKEAWAYS

3.RESEARCH METHODOLOGY

4.MARKETING AUTOMATION MARKET LANDSCAPE

5.MARKETING AUTOMATION MARKET - KEY MARKET DYNAMICS

6.MARKETING AUTOMATION MARKET - GLOBAL MARKET ANALYSIS

7.MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - COMPONENT

8.MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT

9.MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - ORGANIZATION SIZE

10.MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION

11.MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - INDUSTRY VERTICAL

12.MARKETING AUTOMATION MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS

13.INDUSTRY LANDSCAPE

14.MARKETING AUTOMATION MARKET, KEY COMPANY PROFILES

14.1. ACOUSTIC, L.P.

14.1.1. Key Facts

14.1.2. Business Description

14.1.3. Products and Services

14.1.4. Financial Overview

14.1.5. SWOT Analysis

14.1.6. Key Developments

14.2. ACT-ON SOFTWARE, INC.

14.2.1. Key Facts

14.2.2. Business Description

14.2.3. Products and Services

14.2.4. Financial Overview

14.2.5. SWOT Analysis

14.2.6. Key Developments

14.3. GETRESPONSE

14.3.1. Key Facts

14.3.2. Business Description

14.3.3. Products and Services

14.3.4. Financial Overview

14.3.5. SWOT Analysis

14.3.6. Key Developments

14.4. HUBSPOT, INC.

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