Tissue Paper Industry Report 2020: Global Market Size, Share, Sales Statistics and Forecast By 2025

According to the latest report by IMARC Group, titled “Tissue Paper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025,” the global tissue paper market size reached US$ 43.5 Billion in 2019. Tissue papers are mainly utilized for sanitation and hygiene purposes as they are convenient to use and suitable for cleaning and drying wet surfaces. Moreover, they are biodegradable, readily available and are available at a low-cost. Tissue papers are manufactured with the pulp of hardwood and softwood trees, water and chemicals. Their production process includes pulping and retting, adding color or components to strengthen and enhance the water-holding capacity and pressing the product to mold into the required shape.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.

Global Tissue Paper Market Trends:

Inflating income levels and the rising hygiene-consciousness among individuals have escalated the demand for personal hygiene products like tissue papers across the globe. Furthermore, the recent coronavirus pandemic (COVID-19) has increased the demand for hygiene products, such as toilet paper and paper towels, across the residential sector, as well as healthcare institutions and essential services. Apart from this, some of the leading companies are focusing on the introduction of premium quality products with high absorbency, strength and softness. They are also developing perforated, scented, embossed, or colored tissues to diversify their product offerings. Additionally, owing to the rising environmental concerns, they are more eco-friendly raw materials, such as bamboo, to produce organic tissues that do not contain any brightening agents. Furthermore, favorable government policies to promote public health is anticipated to propel the market growth in the upcoming years. Looking forward, the market value is projected to reach US$ 60.7 Billion by 2025, expanding at a CAGR of 5.60% during the forecast period (2020-2025).

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Key Market Segmentation:

Competitive Landscape:

The competitive landscape of the market has been examined, with some of the key players being Asia Pulp and Paper Group (APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc., Svenska Cellulosa AB and Unicharm Corporation.

Market Breakup by Product:

1. Paper Napkin
2. Paper Towel
3. Facial Tissue
4. Toilet Paper
5. Wrapping Tissue
6. Others

Based on the product, the market has been segmented into paper napkin, paper towel, facial tissue, toilet paper, wrapping tissue and others. At present, toilet paper exhibits a clear dominance in the market.

Market Breakup by Raw Material:

1. Wood Free
2. Wood Containing
3. Recovered Fiber

On the basis of the raw material, the market has been segregated into wood-free, wood containing and recovered fiber.

Market Breakup by Application:

1. Household
2. Commercial

The market has been analyzed on the basis of the application into the household and commercial sectors. The household sector currently dominates the market.

Market Breakup by Distribution Channel:

1. Supermarkets & Hypermarkets
2. Convenience Stores
3. Online Stores
4. Others

Based on the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, online stores, and others. Convenience stores account for the majority of the total market share.

Market Breakup by Region:

1. North America
2. Asia Pacific
3. Europe
4. Middle East and Africa
5. Latin America

Region-wise, the market has been classified into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico and others); and Middle East and Africa.

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