Enterprise A2P SMS Market Insights Offer Trending Technology and Advanced Features of E-Commerce Sector

The global enterprise A2P SMS market is estimated to account for US$ 30,687.8 Mn in terms of value by the end of 2019.

SMS is a discreet and universal technique of reaching everyone with the help of basic feature phone without an additional access to data services. Application-to-person (A2P) SMS is a type an SMS service that is sent from an application, mainly a web application to mobile users. A2P SMS service is primarily used for alerts, marketing messages, notifications, and flight alerts.

SMS can reach any global network and is centrally invoiced, therefore it is the one of the most preferred content delivery mediums. SMS can also be sent from mobile user to web applications, which in case, called person-to-application (P2A) messaging. A2P SMS services find applications in various industry verticals including e-commerce, banking and financial institutions, tourism, healthcare, entertainment, etc.

Cloud API messaging is a mobile notification service where third party application developers send notification data or information from a developer-run server to applications. It is a sophisticated manner of sending messages for advertising and alerts, which in turn, is expected to offer lucrative growth opportunities for market players in the near future.

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Which are the prominent enterprise A2P SMS market players across the globe?
Major players operating in the global enterprise A2P SMS market include Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., and CLX Communications AB.

What are the enterprise A2P SMS market trends?
Implementation of SMS Firewall is one of the major trends that has been observed in the market.

What are the key factors driving growth of the enterprise A2P SMS market?
Growing focus on enhancing consumer interactions one of the major factors that is expected to propel growth of the market over the forecast period.

What is the compound annual growth rate (CAGR) of the enterprise A2P SMS market for next 8 years?
The global enterprise A2P SMS market is estimated to exhibit a CAGR of 6.0% over the forecast period

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