Digital Signage Market Size, Share, Key Players, Driving Factors and Opportunities Analysis

Whipsmartmi.com offers "Global Digital Signage market 2021-2027" from its research database.

Digital Signage Market is projected to grow up to USD 38.20 billion by 2027 growing at a CAGR of 7.5% during the forecasting period 2021-2027.

This report offers the major market player’s profiles, such as Samsung Electronics, Omnivex Corporation, Sharp Corporation, Leyard Optoelectronic, E Ink Holdings, NEC Corp, Sony Corporation, BARCO, Panasonic, Exceptional3D and AU Optronics, and LG Electronics.

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The global digital signage market is booming, thanks to the growing number of digital signs being built in commercial spaces such as retail stores, hospitality centres, and other public spaces for advertising, as well as displaying product information, instructions, directions, and entertaining content.

The use of digital signage in commercial applications allows businesses to reach and interact with customers more efficiently and effectively, attracting new business opportunities through increasing brand awareness among consumers, improving business operating efficiency, catching passersby's attention, promoting new products in the market, and improving customer experience.

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The pandemic has prompted companies to speed up the implementation of voice-based interfaces that use audio-video (AV) interactions in physical locations such as department stores, restaurants, airports, and museums to better understand customer needs. Smart digital signage is being used by a variety of consumer-focused companies to provide customised and contextual experiences. Businesses are now opting for temperature-sensing digital signage kiosks, which include large screens that display dynamic digital information such as regulations, wait times, directions, and other relevant information, as well as optional touch-free dispensers, temperature sensors, and other features.

The infrastructure segment of the digital signage market is expected to grow at the fastest rate during the forecast period. Because of the increased need for accurately delivering travellers with real-time information related to their travel, the transportation and public places segment is expected to lead the digital signage market for Infrastructure applications. Digital signage is used by railways, roadways, and airlines in a variety of locations such as coaches, subways, cruising, platforms, waiting and resting rooms, lobbies, boarding areas, and airports to educate and entertain travellers, reduce perceived transportation time, and improve the travel experience. New digital signage trends are leveraging innovations in tech, the Internet of Things (IoT), user-generated content, and artificial intelligence (AI) to drive digital signage development in the entertainment and sports segments of infrastructure applications.

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