Batter & Breader Premixes Market Drivers, Restraints, Opportunities & Challenges

The global Batter & breader premixes market size is estimated to be valued USD 2.5 billion in 2021 and is projected to reach a value of USD 3.4 billion by 2026, growing at a CAGR of 6.4% during the forecast period. The growth of this market is attributed to the increasing inclination towards low carb and gluten free products.

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Driver: Increase in the consumption of premium meat products

The rise in the standards of living, rising working population, and the growing disposable income due to the growing economy, especially in emerging countries such as India, Brazil, and China, have led to an increase in demand for convenience and processed foods. In terms of processed foods, emerging economies have been growing at a higher rate than developed countries in the last few years, owing to the rapid growth of the processed food industry in these countries. There has been a gradual shift in consumer choice from traditional methods of making food at home to buying packaged meals. The changing lifestyles have slowly shifted the consumer focus toward processed meat products; these product categories consist of frozen meat & seafood products and sausages, among others. Significant changes in the food processing industry over the last two decades have led to a high demand for packaged & processed meat products. This situation has driven the growth of the batter & breader premixes market.

Restraint : Volatality in the prices of raw materials

The rising prices of ingredients and their subsequent fluctuations have emerged as key restraints in the batter & breader premixes market. The high cost of ingredients has led to high production costs, which further hinders the chances of adoption of new technologies by the manufacturer due to the resultant lower margins and longer time taken to attain a breakeven point for food manufacturers.

Price volatility in the batter & breader premixes market is a challenge faced by food manufacturers, especially in developing regions such as Asia Pacific. Supply and demand factors, stock levels, changing exchange rates, fluctuating fuel prices, and quality issues affect the prices of cereals and pulses. Global pulse prices increased between 2015 and 2016, raising concerns about the future prices of pulses. Volatility in India is one of the major driving factors behind the global price volatility of batter & breader premixes since it is one of the major producers and consumers of these products. Batter & breader premix manufacturers have to face the challenges of the increase in the prices of raw materials. The prices of these raw materials for different pulses have been fluctuating, resulting in an uncertainty in the batter & breader premixes market. The prices of different raw materials affect the prices of batter & breader premixes, which, in turn, impacts the costs of end products.

Opportunities: Increase in the investments for research & development of new breader and batter technologies.

Batter & breader premixes are widely used in the food processing and convenience foods industry. The increase in demand for batter premixes such as tempura batter and adhesion batter; as well as breader premixes such as breadcrumbs help is because, it helps in maintaining end-product quality. It also adds value to the food and encourages food ingredient manufacturers to invest in R&D and introduce new solutions in the market. The solutions offered by these global players also include customized blends and systems.

Companies are highly investing in the research & development for adjusting to the formulations of the existing products. This helps to cater too changing consumer requirements. The rise in health concerns and the resultant consumer demand for healthy products and the requirement for custom made batter & breader premixes drive the companies to indulge in higher investments for research & development.

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Challenge : Infrastructural and regulatory challenges in developing countries

Due to the presence of major manufacturers of batter & breader premixes, markets in countries, such as the US, the UK, Germany, and France, have become saturated and extremely competitive. The growth of the food processing industry in developed economies compels manufacturers to identify untapped potential markets and clients in emerging markets. To expand their consumer base, ingredient and equipment manufacturers look to expand in different geographies; however, factors such as regulations, limited infrastructure, high investment requirements, and unfavorable economic environments act as challenges. Apart from internal investments in facilities, manufacturers also need to spend heavily on the development of an efficient supply chain network and the storage of raw materials and finished goods. Inadequately developed infrastructure in countries, such as Brazil, India, and Argentina, and the lack of government support to foreign entities in countries, such as China, emerge as key challenges faced by batter & breader premix manufacturers. Although low raw material prices and labor costs benefit food processors, the high investment cost for infrastructural development is a major challenge for these companies.

Key players are Kerry Group (Ireland), Bunge Limited (US), Newly Weds Foods, Inc. (US), McCormick & Company (US), Showa Sangyo Co., Ltd. (Japan), Blendex Company (US), Breading & Coating Ltd (UK), Ingredion Incorporated (US), Associated British Foods plc (UK), Cargill, Incorporated (US), Archer Daniels Midland Company (US), Euroma (Netherlands), House-Autry Mills (US), BRATA Produktions (Germany), Solina Group (France), Prima Limited (Singapore), Bowman Ingredients (UK), and Coalescence LLC (US), and others.

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