Olympus Europa Holding puts its trust in optivo for its B2C communication in Europe

Berlin, 28 August 2012 – Olympus Europa Holding GmbH now puts its trust in the dispatch software and technical infrastructure of optivo for its email marketing. The manufacturer of optical and digital products provides current and prospective customers across 25 countries in Europe with tailored information on its latest products as well as digital photography tips. The rollout will take place step-by-step, with the first countries to be served being the UK, France and Spain. optivo prevailed in a pitch against several other email marketing providers to succeed in winning over the new client.

Several factors were decisive for choosing the Berlin-based email marketing specialist: For one, optivo® broadmail enables a particularly finely defined and highly personalised addressing of newsletter subscribers on the basis of any number of criteria. Together with the Olympus CRM system, customised content can be generated for each subscriber – be it news concerning the latest products or photography tips for digital compact cameras or those from the award-winning PEN series.

Besides the highly targeted addressing of recipients, Olympus was also impressed by the many possibilities provided by marketing automation. For example, multistep campaigns can be easily and effectively created, which are perfectly attuned for various target groups and in automated dispatch cycles. This also includes personalised trigger emails. In addition, using a single master template, Olympus can prepare and dispatch newsletters with 25 country-specific design layouts. The main template contains fixed graphical elements such as the imprint. The optivo solution was also convincing in terms of its user-friendly, intuitive user interface.

Christian Moritz, Customer Relationship Manager at Olympus Europa Holding GmbH, explains the background for deciding upon optivo: “Olympus serves an international market. The dispatch solution must be able to cope with the complexity of our business. Simultaneously, all customer needs must be addressed individually. optivo® broadmail does this on both counts and also provides additional important features such as targeted trigger emails. We were strongly convinced.”

Since Olympus was founded in Japan in 1919, it has become a leading manufacturer of innovative optical and digital equipment for the healthcare and consumer electronics sectors. For over 90 years Olympus have lead the way in designing endoscopy and microscopy products, medical and industrial equipment, cameras and voice recorders. The Olympus Europe Group posted a turnover of EUR 1,386 million in the financial year 2011-2012. Its European head office is located in Hamburg, Germany. Olympus Europe Group employs some 4,700 people either at the European headquarters or at one of the 44 subsidiary companies.

optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo® campfire). More than 850 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, HypoVereinsbank, Lieferando, mymuesli, Panasonic, Plus.de, Rossmann, QVC, reBuy, simfy, Tui Cruises and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany‟s largest whitelist project „Certified Senders Alliance‟ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo® broadmail cloud service.

optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstraße 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.de
Internet www.optivo.de

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Maximilianstraße 13 D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheusergutzy.com
Internet www.optivo.de
Internet www.maerzheusergutzy.com

This release was published on openPR.