Gastric Bands Market is Driven by Rising Prevalence of Obesity and High Adoption of Technology

Obesity is one of the rising concerns across the globe as it is associated with numerous chronic diseases. Various medicinal and surgical treatments are performed for weight loss. Major surgical treatments performed for weight loss are Roux-en-Y gastric bypass, sleeve gastrectomy, duodenal switch with biliopancreatic bypass, and gastric banding. Some of these procedures alter the anatomy of the stomach and the intestine, making them irreversible. Gastric banding is one of the recent procedures offering controlled restriction and expansion of the stomach.

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Gastric banding, also known as laparoscopic gastric banding, is also performed in conjugation with gastric stapling, which is called vertical banded gastroplasty (VBG). Gastric banding is recommended to patients with body mass index (BMI) of 35 or higher and for patients who have shown relatively low response to medical management of weight loss. Gastric bands are made from either silicone or plastic rings. These rings are placed around upper part of the stomach, which reduces the food intake capacity of stomach, thereby helping in weight loss. The contraction and relaxation of the band can be adjusted by injecting saline through a port implanted subcutaneously.

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According to the World Health Organization, in 2014, around 1.9 billion people across the globe were overweight; among which, 600 million were obese with BMI of 30 or above. The prevalence of obesity has doubled worldwide since 1980. Rising prevalence of obesity is likely to increase the number of bariatric or weight loss surgeries. This in turn is projected to fuel the growth of the gastric bands market. Gastric banding procedures are gaining preference due to non-mutilating and reversible attributes. It is also a minimally invasive surgery and requires short hospital stay.

According to an independent survey conducted in France, around 75% of the weight loss surgeries performed in the country used gastric bands. Cases such as acid reflux, hiatal hernia, port leak, and migration have been reported regarding these bands. An independent study conducted in Belgium stated that the complication rate was as high as 50% in 2011. Adverse side effects and relatively low awareness regarding this procedure in the emerging markets is expected to hamper market growth in the near future.

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The global gastric bands market has been segmented based on port design, end-user, and region. In terms of port design, the market has been divided into self-adhesive port and sutured port. Self-adhesive ports have been developed recently, and offer features such as patient comfort and minimal or no displacement. Based on end-user, the global gastric bands market has been segmented into hospitals, ambulatory surgical centers, and others. Increasing preference for ambulatory surgical centers for minimally invasive surgeries is estimated to drive the use of gastric bands in these settings during the forecast period.

In terms of region, the global gastric bands market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is anticipated to hold largest share of the global gastric bands market due to high adoption of technology and health care expenditure. Europe is likely to hold a major share of the global market. The market in the region is anticipated to expand at a considerable growth rate.

Changing lifestyle and dietary habits are likely to increase obesity in Europe. This is likely to drive the gastric bands market in the country. Initiatives by governing bodies in health care infrastructure development and increasing per capita health care expenditure in emerging markets such as China and India are projected to propel the gastric bands market in Asia Pacific. According to the World Obesity Federation, China is projected to have 48.5 million overweight children by 2025.

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Major players operating in the global gastric bands market include Cousin Biotech, Helioscopie SA, Ethicon Endo-Surgery, Inc., Apollo Endosurgery, and MID SAS.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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