Set Top Box (STB) Market Competitive Analysis and Pandemic Impact Analysis of Demand 2021-2030

The Global Set Top Box (STB) Market size is estimated to be USD 18.23 billion in 2019 and is predicted to reach USD 25.51 billion by 2030 with a CAGR of 3.1% from 2020-2030.

Set top box (STB) are devices that are used as the TV-tuner input and displays output to the television screen. These devices are in the form of cable, over-the-air television systems, satellite as well as other use. The set top box (STB) are intended to receive and decode digital television (DTV) broadcast and display audio and video on the televisions or any display devices. Set top box (STB) is used in satellite, cable, and terrestrial DTV services. The increasing use of set top boxes (STBs) across the globe for connectivity to the electronic devices is increasing the growth rate of the market. Also, the manufacturers of set top box (STB) are also working towards improving the available storage space in the STS that will further help the user to save the broadcasts as well as personal video recordings.

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Top Companies: Sagemcom, Technicolor SA, Huawei Technologies Co. Ltd., Samsung Group, Arris International Plc., Humax, Apple Inc., Google Inc., Skyworth Digital and others.

Market Dynamics and Trends:

The growing awareness of people for the superior video and audio contents and demand of over-the-top content service is also helping to increase the adoption rate of the set top box (STB). The governments promoting the digitalization in order to reduce signal tapping is promoting the use of high video quality contents provides by broadcasters. The broadcast providers across the globe are forming strategic partnerships with various software and content provider companies to increase optimal interactive content.

The key factors including rise in TV shipments globally, advanced functionality with a richer user interface, and digitization of legacy wired cable television broadcast channels are majorly driving the market of the set top box (STB). Further, emergence of cloud-enabled and 4K services has led to rise in the demand of set top box (STB). The cost for the HD service may limit the growth the set top box (STB) market.

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Market Segmentations and Scope of the Study:

Global Set Top Box (STB) market share is analysed on the basis of type, resolution, application, and geography. On the basis of type, the market is segmented into cable, satellite, over-the-top content (OTT), digital terrestrial television, internet protocol, and other. On the basis of application, the market covers secure digital, high definition, 4K, and others. On the basis of resolution, the market is classified into residential and commercial. The regional analysis of the market comprises of North America, Europe, Asia Pacific, and Rest of the World.

Geographical Analysis:

Asia-Pacific contribute the higher adoption of the set top box (STB) and is anticipated hold the highest market share during the forecast period. This is attributable to the factors including rise in TV shipments, digitalization policies adopted by the governments in the region, and telecommunication companies seeking to generate higher returns on investments in IPTV services.

North America region would witness increasing market size due to increasing demand of hybrid set-top box, increasing popularity of 4K TVs, and launch of several UHD channels.

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