Press release
Postnatal Health Supplements Market likely to surge at a vigorous 7% CAGR during 2021 - 2031
Postnatal Health Supplements Market
The global postnatal health supplements market is forecast to expand at 7% CAGR throughout the forecast period between 2021 and 2031, projects ESOMAR-certified consulting firm Future Market Insights (FMI).
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According to the World Health Organization (WHO), more than 50,000 women in the U.S. experienced severe birth defects in 2015. Postnatal health supplements are becoming popular among the new mothers as they are becoming more awareness of birth defects and pregnancy related complications.
Increasing spending on healthcare and personal health will drive the market in forthcoming years. A surge in demand is seen from cosmetic and personal care sector owing to collagen boosting properties of postnatal health supplements extracts and increasing customer preference towards organic and natural skincare products. Postnatal health supplements are rich sources of vitamins and iodine along with protein and other trace minerals. Rising cases of mineral and vitamin deficiency in pregnant women has made postnatal health supplements extremely popular among lactating and pregnant women.
“Research and development of post natal health supplements is a costly affair and requires modern manufacturing facilities for production. Fluctuation in regulatory policies and high cost of product development will hamper the market growth,” says the FMI analyst
Customers are switching towards organic, nutritional rich, gluten-free, fat-free, Kosher and non-GMO food items. This transition has fueled the demand for clean label products. With increasing focus on value added purchasing, a steady market growth is in the cards.
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Key Takeaways
• Rise in severe childbirth defect cases along with increasing pregnancy related complications and increasing awareness regarding importance of vitamins among pregnant and lactating women in US has heightened the demand for post natal health supplements in the country.
• Development of innovative new products to meet the ever growing demand from customer for postnatal supplements will assist in Germany in dominating the European post natal supplement market.
• Growing customer towards clean label products and relaxation in one child policy in China will fuel the market growth in China.
• Rising customer concerns towards postnatal health and increasing demand for high nutritional supplements during lactation and pregnancy will create tremendous market expansion opportunities in Brazil during the forecast period.
• Evolving retail market in India and rising availability of foreign brands in convenience stores will act as a key driver for postnatal health supplements market growth in the country.
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Competitive Landscape
Some of the leading companies offering postnatal health supplements are The Honest Co. Inc., DuPont De Nemours Inc., New Chapter Inc., Nordic Natural Inc., Pharmavite LLC, Actif USA, Eu Natural, Naturelo Premium Supplements, LLC., Theralogix – Nutritional Science, Pure Essence Labs, Fairhaven Health – Milkies, Pink Stork, Vitabiotics Ltd., and others.
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth.
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