Mobile Marketing Platforms Market by Global Demand, Trends and Precise Business Outlook 2021-2030

Mobile marketing platforms are software solutions that companies use as part of their multichannel, digital marketing strategy. These platforms are being used to successfully respond to consumers' demands, determine their specific behaviors, and improve the consumer experience. They are widely used as tactical marketing and sales tools in various industry verticals such as retail and e-commerce, IT and telecom, BFSI, and media and entertainment. In recent years, there has been a substantial surge in the popularity of mobile marketing platforms.

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Competitive Landscape

The mobile marketing platforms market is comprised of various market players such as Airship, Vibes, Braze, Inc., Swrve Inc., Adobe, Acoustic, L.P., Smaato, Oracle, Salesforce, SAP, Pyze Inc., FollowAnalytics, and Xtremepush. Other players operating in this market include InMobi, MoEngage, Punchh, Sailthru, Leanplum, and Netcore Solutions. These market players are adopting various growth strategies, such as partnerships and collaborations to further expand their presence in the mobile marketing platforms market and broaden their customer base. For instance, in March 2021, InMobi partnered with Gojek Tech to improve advertising, identity resolution, and consumer intelligence for brands across Southeast Asia. Using InMobi's mobile intelligence and Gojek Tech's in-app engagement signals, brands can deterministically measure the impact of their online advertising across platforms.

Moreover, in May 2019, Smaato, Inc. partnered with Liftoff, a performance-based mobile app retargeting and marketing platform that introduced the latest in-app ad formats. Buyers may improve in-app ad campaigns to increase user engagement and promote conversations by employing the latest formats.

Market Dynamics and Trends

Organizations use mobile marketing as one of their primary digital marketing methods to promote their products and services. It also aids in the reduction of paper costs and offers a quick and easy way to engage with target customers. It allows the integration of fresh, innovative advertising tactics with existing marketing strategies to boost their effectiveness and approachability among target users. Research indicates that more than 90% of young people use smartphones to obtain information or content. Mobile internet is used by around 49% of smartphone owners to access search engines. Such factors are driving the growth of the global mobile marketing platform market.

However, privacy concerns related to customers’ confidentiality, stringent government regulation, and complications in the implementation are factors restraining the growth of the market during the forecast period. On the contrary, evolving need for AI and big data analytics is expected to create ample growth opportunities for the market in the coming years.

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Market Segmentations and Scope of the Study:

The mobile marketing platforms market is segmented on the basis of types, component, channel, organization size, end user, vertical and geography. On the basis of types, the market is fragmented into multichannel marketing hubs (MMH), and purpose-built mobile marketing platforms. On the basis of components, the market is divided into solutions and services. On the basis of channel, the market is classified into messaging, push notification, mobile emails, quick response (QR) code, and others. On the basis of organization size, the market is categorized into large enterprises and small and medium-sized enterprises. On the basis of end user, the market is categorized into IOS and Android. On the basis of vertical, the market is segmented into retail and eCommerce, travel and logistics, automotive, banking, financial services, and insurance, telecom and IT, media and entertainment, and others. Geographic breakdown and analysis of each of the aforesaid segments include regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America is estimated to be the largest revenue contributor to the global mobile marketing platforms market in 2021, and the trend is expected to continue during the forecast period due to the rapid adoption of mobile marketing solutions and services among enterprises in this region. North America has been an early user of sophisticated technologies and a host of advanced technologies.

Furthermore, as a result of the growing rivalry to gain new consumers, and retain existing customers, businesses are spending more on marketing automation. Majority of mobile marketing platform providers, including Adobe, Airship, Braze, Swrve, and Oracle, have a direct or indirect presence in this region.

However, the Asia Pacific region is projected to grow at the highest CAGR during the forecast period. This is mainly attributed to the demand for mobile marketing platforms and services in countries such as China, Japan, India, Australia, and the rest of APAC. Organizations in this region have started realizing that mobile marketing can provide a competitive advantage, improve communication with their customer, and aid in creating of a strong brand image, prompting them to shift from legacy marketing strategies to mobile marketing.

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