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Marketing Automation Market Emerging Technologies, SWOT Analysis, Growth Insights and Outlook to 2028
Marketing Automation Market
Marketing automation involves the use of software and technologies to automate the repetitive marketing tasks for organizations. This helps in the effective marketing on multiple channels online. The advent of fourth industrial revolution and technologies such as machine learning and artificial intelligence has positively influenced the growth of the marketing automation market. Growing adoption of SMAC (social, mobile, analytics, and cloud) concept is further likely to push the market growth in both developed as well as developing countries.
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The Marketing Automation market research report provides an in depth examination of the key factors stimulating market expansion. It also sheds light on the challenges or restraining factors that are poised to hinder industry growth over the forecast timeframe. Growth rate, market share captured, and valuation estimates for each region, segment, and company are documented as well.
The document entails a detailed rundown of the impact of the key factors on the development and growth of the of the business sphere over the forecast timeframe. Promising opportunities in the Marketing Automation have also been mentioned in the study.
Companies Profiled in this report includes:
• Acoustic, L.P.
• Act-On Software, Inc.
• GetResponse
• HubSpot, Inc.
• Keap (Infusion Software, Inc.)
• LeadSquared (MarketXpander Services Private Limited)
• Oracle Corporation
• Salesforce.com, inc.
• SAS Institute Inc.
• Sendinblue SAS
The marketing automation market is anticipated to witness robust growth in the forecast period owing to factors such as growing enterprise focus to optimize marketing spending and increasing need for personalized marketing. Rising number of marketing channels is yet another factor fueling the market growth. However, data privacy and security concerns may hamper the growth of the marketing automation market. On the other hand, small and medium-sized enterprises are increasingly adopting marketing automation, thereby, showcasing significant opportunities for the market players in the coming years.
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Furthermore, the market is segmented based on type, application, and region in order to study it exhaustively and provide the data in a systematic manner. Speaking of competitive landscape, the study includes a list of leading companies along with their product and service offerings, strategic decisions, SWOT analysis, latest developments, market share captured, growth rate, and valuation. The challenges faced by these companies are analyzed and solutions for them are given as well.
MARKET SEGMENTATION:
The global marketing automation market is segmented on the basis of component, deployment, organization size, application, and industry vertical. The market by component is classified into software and services. By deployment, it is segmented as cloud-based and on-premise. Based on organization size, the market is segmented as large enterprises and SMEs. On the basis of the application, the market is classified into email marketing, social media marketing, campaign management, lead nurturing and lead scoring, analytics and reporting, inbound marketing, and others. The market on the basis of the industry vertical is classified as BFSI, IT & telecommunications, manufacturing, education, healthcare & life sciences, retail & consumer goods, media & entertainment, and others.
Essential points covered in Marketing Automation report are:-
1 What will the market size and the growth rate be in 2028?
2 What are the key growth stimulants of Marketing Automation market?
3 What are the key market trends impacting Marketing Automation market valuation?
4 What are the challenges to market proliferation?
5 Who are the key vendors in the Marketing Automation?
6 Which are the leading companies contributing to Marketing Automation valuation?
7 What was the market share held by each region in 2021?
8 What is the estimated growth rate and valuation of Marketing Automation in 2021?
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Contact Us:
If you have any queries about this report or if you would like further information, please contact us:
Contact Person: Sameer Joshi
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876
About Us:
The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Healthcare, Manufacturing and Construction, Media and Technology, Chemicals, and Materials.
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