TrafficCaptain Triples Sales and Hires Additional Personnel

Hamburg, 20 June 2013: TrafficCaptain (http://www.trafficcaptain.com), the Games Performance Network established by Hamburg-based venture capital provider iVentureCapital, is set for further growth. The specialized games-sector affiliate network has tripled its monthly sales since February by implementing international campaigns in Europe as well as North and South America. TrafficCaptain has also redeployed and expanded its staff: Maximilian Beer assumes the position of Senior Online Marketing Manager and is the main contact partner for advertisers. Game developers can rely on Maximilian Beer for comprehensive consulting services in optimizing campaigns to attract new players. He is supported by William Riegger, Senior Marketing Manager for SEM and Google AdWords campaigns. Furthermore, Riegger will liaise with mobile advertisers and continue building the high-growth mobile segment. Three new affiliate sales managers have been added to the young Hamburg-based TrafficCaptain team: Tobias Riether, Philipp Schalke and Ashwin Tchanra. TrafficCaptain is also seeking five more staff members, including a new Chief Operating Officer and additional Affiliate Sales Managers.

Maximilian Beer, TrafficCaptain’s Senior Online Marketing Manager, explains, “Online and mobile game user acquisition is an exponentially growing market – which increasingly presents the challenge of attracting users, who are willing to spend money - even in free-to-play games. This is reflected by our growing TrafficCaptain team, which specializes in such monetization, as we welcome three dynamic new colleagues in our sales department. At the same time, we are searching for more new staff and an experienced COO to head the team.”

Newly hired Tobias Riether contributes his expertise gained while working in key accounts management roles for various US companies. Ashwin Tchanra honed his wide-ranging Internet marketing expertise in a number of different positions at online advertising agencies. Philipp Schalke is a seasoned sales manager who was responsible for games industry accounts at mobile payment service provider ATLAS Interactive, and who has now joined TrafficCaptain.

The company is seeking additional personnel to support and expand the affiliate network in the mobile and online games segment. Apart from a true start-up feeling, new employees can expect a long-term career perspective, performance-based pay, as well as a multitude of professional development options. Please visit http://www.trafficcaptain.com/jobs for more information on vacant positions. The TrafficCaptain team looks forward to receiving applications at: jobs@trafficcaptain.com.

You can download high-resolution images of the new TrafficCaptain staff members here: http://www.quinke-networks.com/TrafficCaptain.zip

About TrafficCaptain GmbH
TrafficCaptain GmbH was established as a ‘Games Performance Network’ by iVentureCapital. TrafficCaptain offers performance-based campaigns for browser and mobile games. Our affiliate network reaches core gamers who play MMO and strategy games, as well as casual players who prefer uncomplicated entertainment. TrafficCaptain’s campaigns are international, with a focus on Europe, North and Latin America. Personalized support and consulting services ensure the highest quality and optimal efficiency for campaigns. In addition, TrafficCaptain provides services for media planning and the implementation of Google AdWords for game developers. TrafficCaptain’s Genre-AdManager targets specific user groups in different countries and automatically optimizes campaigns to achieve high conversion rates and maximum payout for publishers. Advertisers and publishers will find detailed information about TrafficCaptain on www.trafficcaptain.com.

About iVentureCapital GmbH
iVentureCapital GmbH invests both early stage and later stage capital in innovative game developers (mobile, browser), game portals and affiliate systems, using a smart-money approach by providing both capital and entrepreneurial services for portfolio companies. The company is headquartered in Hamburg (Germany), and has offices in Vienna (Austria) and Miami (USA). iVentureCapital considers itself a mid- to long-term investor. While our main focus is on dividend-oriented investments, we will also consider attractive exit propositions. iVentureCaptial focuses on start-ups which have been in business for at least 12 months. They should be able to present first achievements. Please visit www.iventurecapital.com for details.

Contact
iVentureCapital GmbH
Sandra Fisher
Global Alliance Director
Wendenstraße 21 B
20097 Hamburg, Germany
Phone +49/ 40/ 80 81 25 - 401
sf@iventurecapital.com
www.iventurecapital.com

Press & Public Relations
Quinke Networks
Dennis Schoubye
Junior PR Manager
Bei den Mühren 70
20457 Hamburg, Germany
Phone +49/ 40/ 43 09 39 49
ds@quinke.com
www.quinke.com

This release was published on openPR.