India's Most Attractive Brands 2013: New report from TRA

After the enormously successful, The Brand Trust Report by TRA, the brand insights company is set to launch its next report titled India’s Most Attractive Brand, 2013. This new report aims at measuring, understanding the enigma that is attraction and will list India's 1000 Most Attractive brands based on its proprietary Attractiveness Quotient matrix. TRA (Trust Research Advisory), is dedicated to quantifying brand insights by measuring variables that influence consumer behavior.

Speaking to the media on completion of the tedious fieldwork for India's Most Attractive Brands, N. Chandramouli, CEO, TRA said, "Attraction is a complex force that is based on several different 'pulls'. TRA has been able to put a scientific matrix to it to be able to measure the Attraction Quotient of brands. This means that now brands can actually measure how attractive they are. It is a breakthrough of sorts and this measure will help brands make informed decisions about the money they spend in advertisements."

The expected study is the result of a primary syndicated research carried out 16 Indian cities, with interactions with more than 2500 consumer influencers. TRA developed the Attractiveness Quotient Matrix, a scientific tool made of 36 brand traits, clubbed into 12 attractiveness demeanors. These insights provide a granular analysis to help the brand improve their communication and action, giving better efficiency and returns for their communication spends.

India’s Most Attractive Brands 2013 will have a reach of 10,000 decision makers and this report will be launched in October 2013.

To know more regarding TRA or Brand Attractiveness, log on to www.trustadvisory.info

Trust Research Advisory is a firm dedicated to understand, simplify and publish ideas/concepts related to the erstwhile ambiguous concept of "Trust".

Trust is a complex concept to be measured, and it was indeed a difficult road to travel when we undertook this research. We not only had a vision to understand brand trust, but also a deep urge to map the trust topography and measure the trust that different brands evoked in the minds of the consumers.

Brands are said to be created and owned by the consumers and influencers, and The Brand Trust ReportTM is a direct measure of how much these 'owners' trust their brands, and why? We are confident that this research will give every brand custodian a deep insight into the perceptions that lie beneath the altitudes of the owners towards the brand.

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This release was published on openPR.