Email verification: What is it, and why does it matter?

Email collection, however, can be difficult, especially when something incentivizes users to share their information aside from simply wanting to hear from your brand. Not every email on your list will be useful for connecting with leads. In this article, we will walk through what email verification is and why does it matter?

What is Email Verification?

The process of ensuring that the emails on your list are linked to an inbox is known as email verification. In other words, it ensures that the messages you send have a destination. You can validate emails one at a time before (or as soon as) they enter your CRM. If you already have an email list that you haven't checked in a while, it's a good idea to go ahead and run it through.

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Why should you verify Emails?

When it comes to undelivered messaging, sending your emails to an unverified list may have unintended consequences. Email service providers, like email, are proactive in verifying your emails to protect you from spam.

Dismal Marketing Result

If any of your emails bounce back, this can impact your deliverability, which means that the email address you mention is not valid. In addition, a high bounce rate can muddy your campaign metrics, making it more difficult to understand what is working for the valid addresses on your list.

Account suspension

Spam complaints, undelivered messages, and unsubscribes are all tracked by Internet service providers, spam monitors, and email security services. If you email an old or unmanaged list, you will almost certainly cause a high number of all three.

Email platforms must enforce these limits. They may be forced to suspend your account if you breach them to protect their reputation and deliverability rates. This may result in your email being blacklisted.

Verifying an email list is especially beneficial for lowering the number of undelivered messages. The lower your bounce rate, the higher your deliverability, and the more likely you will reach the inbox.

Why does it Matter, and how it impacts?

Destroys Your Email Data

Your data hygiene is poor if you don't have a clean list. Your metrics become untrustworthy and diluted, and it's impossible to know exactly how well your campaigns perform, making it nearly impossible to optimize for improved performance later.

Impact Your PPC Campaigns

While low-quality emails will not prevent your higher-quality leads from seeing the ad, they will give you an inaccurate estimate of how many people your campaign could reach. Suppose some of the email addresses are valid but not your target audience. In that case, it can harm any campaigns in which you create lookalike audiences from your email list, giving Facebook incorrect information about who you want to reach.

Distract Your Sales Team

When new leads arrive, your sales team will contact them. That is how the funnel functions. And while lead scoring can help them focus on the right people to pursue the most, the reality is that they will reach out to everyone, and a leader may otherwise appear to be a good candidate except for a poor email.

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Drive Up Marketing Costs

Email software is wildly affordable per-user, but most offer tiered pricing based on the number of subscribers you want to store in the database. You're paying more for nothing if you have many subpar emails on your list.
Conclusion

Even the best marketers have bad email addresses on their list. However, by proactively removing them, you will improve campaign performance, improve campaign measurement, and protect your campaigns from unexpected derailment.

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This release was published on openPR.