Press release
The Global Deodorants and Antiperspirants Market Is Expected to Grow with A 5.1% CAGR During 2022-2032
Deodorant and antiperspirant are personal care items that are used to reduce or eliminate perspiration and body odor. These products contain a variety of components, including carriers, aroma, and antimicrobial agents. Furthermore, these compounds improve the deodorant and antiperspirant's shelf life, wetness, and other properties.
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Consumers' increased disposable income and growing awareness of personal hygiene are driving growth in the deodorant and antiperspirant industry. Furthermore, increased urbanization and the increasing launch of novel products by major competitors to meet rising demand are fueling market expansion. Unilever, for example, will release deodorant wipes in February 2019. Its new deodorant wipes provide a clever solution for individuals to keep fresh as they go through one activity to the next. Such product developments are expected to boost the demand for deodorants and antiperspirants during the forecast period.
Key Segments Covered in the Deodorants and Antiperspirants Market Report
By Product:
• Deodorants
• Aerosol Sprays
• Sticks and Solids
• Creams & Wipes
• Antiperspirants
• Aerosol Sprays
• Roll-Ons
• Sticks and Solids
• Gels
By Fragrance:
• Fruity
• Floral
• Warm
• Woody & Earthy
• Fragrance-free
By Consumer Orientation:
• Women
• Men
• Unisex
By Sales Channel:
• Modern Trade
• Drug Stores
• Convenience Stores
• Beauty Stores
• Online Retail
• Other Sales Channels
By Region:
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East Africa
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Competitive Landscape
The majority of corporations have concentrated on new product launches and growing production operations in emerging countries. Innovation, cooperation with important actors, partnerships, strategic alliances, and the growth of regional and worldwide distribution networks are examples of strategies. Some significant advances in the deodorants and antiperspirants market include:
• Unilever announced the launch of its Degree deodorants for people with impairments in 2021. The deodorant has a hook design, magnetic cap closing, and enhanced grip positioning to make it more accessible to persons with mobility or vision impairments.
• Procter & Gamble Company announced in 2021 that it's Secret and Old Spice brand antiperspirants will be available in refillable cases. The business also intends to extend its line of aluminum-free deodorants, which will be packed in recyclable paper tubes consisting of 90% recycled paperboard and Forest Stewardship Council-certified (FSC).
• Procter & Gamble Company announced the debut of three product varieties of its brand Old Spice in 2021. The three scent sub-brands have been dubbed Dynasty, Sea Spray, and Royalty by the corporation. Aluminum-free claims are offered for all three types.
Key Competitors:
• Unilever Plc.
• Procter & Gamble
• Henkel AG & Company, KGaA
• L'Oreal Company
• Beiersdorf AG
• Colgate Palmolive
• Victoria's Secret
• Christian Dior SE
• Forest Essentials
• Marks and Spencer Group plc.
• The Estée Lauder Companies Inc.
• The Body Shop
• Godrej Consumer Product Limited
• Avon Products Inc.
• CavinKare Pvt. Ltd.
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