Press release
The Global Baby Cloth Diaper Market Is Slated to Expand at A CAGR of 5% From 2021-2031
As per Fact.MR - a market research and competitive intelligence provider, the baby cloth diaper market is set to grow 1.3X in value by 2031.The market is expected to grow on account of increasing disposable income, rising awareness about the hygiene of babies, and growing number of women in the workforce. Reusable cloth diapers also became popular with distribution channels such as discount stores gaining consumer interest.
Modern cloth diapers are designed to be stylish, organic, eco-friendly, and hand-made. Easy access to a wide product range through the Internet provides consumers with limited-edition offerings. While cloth diapers cost more, promotion of natural parenting trends are bolstering adoption across the world.
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Key Takeaways from Market Study
• Ultra-absorbent diapers are expected lead the market accounting for over 65% of the industry in 2021, aided by higher efficiency in performance.
• Cloth diapers will prominently be used for infants up to 6 months of age through 2031, on the back of growth of the working women demographic.
• Sales through hypermarkets and supermarkets will account for more than 46% market share for the duration of the assessment period, aided by robust supply chains.
• China accounted for over 35% market share in 2020, with a relatively higher growth potential as compared to other regional markets.
• Sales of baby cloth diapers in the U.S. will account for over 90% of the North America market share in 2021.
"Increasing awareness about hygiene among consumers, especially in emerging economies, to nudge baby cloth diaper sales growth over coming years," says a Fact.MR analyst.
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Key Segments Covered in Baby Cloth Diaper Industry Research
By Product
• Cloth Diapers
• Flat Baby Cloth Diapers
• Fitted Baby Cloth Diapers
• Pre-fold Baby Cloth Diapers
• All in one Baby Cloth Diapers
• Disposable Baby Cloth Diapers
• Ultra/Super Absorbent Disposable Baby Cloth Diapers
• Regular Disposable Baby Cloth Diapers
• Bio-degradable Disposable Baby Cloth Diapers
• Training Nappies
• Swim Pants
By Size
• Small & Extra Small (S & XS)
• Medium (M)
• Large (L)
• Extra Large (XL)
By Age Group
• Baby Cloth Diapers for Infants (0?6 Months)
• Baby Cloth Diapers for (6?18 Months)
• Baby Cloth Diapers for (18?24 Months)
• Children Above 2 Years
By Distribution channel
• Sale of Baby Cloth Diapers in Hypermarkets/Supermarkets
• Sale of Baby Cloth Diapers in Convenience Stores
• Sale of Baby Cloth Diapers in Pharmacy/Drug Stores
• Sale of Baby Cloth Diapers on Online Sales Channels
Competitive Landscape
The moderately fragmented market is characterized by numerous regional players.
Major market players are largely engaged in product development, launch and distribution strategies, in addition to awareness campaigns, in a bid to consolidate their consumer base.
For instance, India-based Bdiapers unveiled a patented design of hybrid cloth diapers for babies, which comprise chemical-free disposable nappy pads combined with cloth diaper covers, in September 2020, which reduces diaper waste.
St. Louis-based Cotton Babies Inc., a company specializing in reusable products, in February 2020, announced the start of its cloth diaper bank initiative - Share the Love to ship free cloth diapers to underprivileged families for free, which aims to save families thousands of dollars annually.
Johnson's Baby, in September 2020, launched a new range of baby care products, including Cotton touch range of diapers, which are infused with natural cotton and manufactured with the aim of minimizing risk of skin irritation.
Key Competitors:
• Procter & Gamble
• MEGA
• Ontex
• Kimberly Clarke
• RAD Medical
• ABENA
• Domtar
• Fippi
• Linette HELLAS
• Dilpap Oy
• Europrosan S.p.A.
• Futura Line
• Hygienika
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Key Questions Answered in Report
• Which are the most lucrative markets for baby cloth diaper?
• Which factors will impact the growth of baby cloth diaper market?
• How will changing trends impact the strategies of market players?
• How can market players capture the low-hanging opportunities across regions?
• Which companies are leading the baby cloth diaper industry?
• What are the winning strategies of stakeholders in the market?
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