Marketing Resource Management Market Is Expected To Grow At 10% CAGR From 2022-2032

Marketing resource management market continues to remain largely concentrated among the emerging companies, while Tier 1 market players are focusing on global expansion through acquisition of their local competitors, according to a new Fact.MR study. Aprimo LLC's acquisition of ADAM Software to offer integrated marketing operation solutions, and Broadridge Financial Solutions Inc.'s acquisition of MackayWilliams for expanding its market intelligence business, are primary examples of such expansion strategies of leading players.

The study foresees the marketing resource management market to continue on its upward trajectory at an impressive CAGR of nearly 10% over the forecast period, 2018 to 2028. Marketing resource management (MRM) solutions are becoming more of a necessity from being beneficial-to-have assets, with MRM vendors concentrating on the integration of analytics into their offerings. Additionally, marketing resource management is likely to play a pivotal role in the automation of personalized content creation, thereby aiding marketers in time-effective creation of consistent content.

In response to changing requirements, companies have introduced various application-specific marketing resource management solutions, ranging from capacity planning management and MRA to BAM and creative production management. The report opines that MRA will continue to account for leading revenue share of the marketing resource management market, while creative production management is envisaged to record a relatively faster growth through 2028. Over 50% revenues of the marketing resource management market are estimated to be accounted by MRA and creative production management solutions by 2028-end.

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GDPR Compliance Regulates Marketing Resource Management (MRM) Marketplace

Digital marketing has taken a center stage among marketers for brand promotion and maintenance of brand consistency. In the post-GDPR era, the way businesses invest in brand promotion has dramatically changed, particularly the marketing activities that are allocated to the EU.
Rather than a burden, GDPR compliance is focused on assisting businesses to establish a customer-centric legal marketing approach. Apart from maintaining the status quo through data transparency, a complex marketing approach is involved in establishing a successful customer-centricity.
The post-GDPR period is marked by businesses vying to get a hold of their data-driven marketing strategies and vendors in the marketing resource management (MRM) market can leverage this opportunity to deliver efficient and legal marketing automation.

Demand for Personalized Brand Image to Boost Marketing Resource Management (MRM) Software Adoption

Modern marketers are vying for a personalized brand image where marketing is focused on delivering customer-centric content. In delivering a customized branded experience, marketing resource management (MRM) solutions play an important role in enabling organizations to address customer preferences rapidly.
Advanced marketing resource management (MRM) solutions with machine learning and AI enable brands to create a customer profile and optimize marketing strategy.
Increasing demand for personalized content has led marketers to opt for marketing resource management (MRM) solutions with the aim to enhance their market presence.

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Competitive Landscape

The competitive landscape section offers a dashboard view of leading players in the marketing resource management (MRM) market. Detailed company profiles can be found that deliver product offerings, key business strategies, and market shares.
Few of the key players profiled in the marketing resource management (MRM) market report include
• Aprimo
• LLC
• BrandMuscle Inc.
• IBM Corporation
• Broadridge Financial Solutions Inc.
• Percolate Industries Inc.SAP SE
• Bynder B.V.
Strategic acquisitions and partnerships, global expansion, and product innovations are prominent market strategies adopted by the marketing resource management (MRM) market leaders. For instance, Broadridge Financial Solutions, Inc. has recently acquired Morningstar, Inc.'s 15(c) board consulting services business to strengthen Broadridge's services in the investment management industry.

Research Methodology

The methodology of research carried out during the course of the marketing resource management (MRM) market study is discussed elaborately in this section.
The research methodology section also discusses the credible sources used to carry out the primary and secondary research approaches during the market analysis of the marketing resource management (MRM) market.

Segmentation

In the segmentation section, the marketing resource management market taxonomy is elaborated.
The marketing resource management (MRM) market is categorized based on application, product type and region.
In the regional analysis, the marketing resource management (MRM) market is analyzed in detail for a total of seven regions and is backed by exhaustive country-wise analysis.

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About the Report

The report on marketing resource management (MRM) market offers key insights on demand and supply scenario of marketing resource management (MRM) worldwide.
The marketing resource management (MRM) market report delivers a thorough analysis of the historical outlook of the marketing industry, current trends and evolving marketing approaches that hold significant influence in transforming the marketing resource management (MRM) marketplace.

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