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Branded Payment Market Size, Share, Trends, Key Players & Forecast 2022-2030 | Recharge.com, Guthaben.de, Freecharge.in, Visa, MasterCard, PayPal, Ding.com, American Express, Due
Factors such as rapidly increasing focus on the use of cashless payment methods, preventing the loss of personal information, and lowering the danger of online fraud, increase in the technology in the online mode of payment, rapidly increasing economy, and increase in globalization, and digitalization.
The rapid increase in the economy, digitalization, and globalization with further growth opportunities, rising demand for the use of electronic devices among people, an increase in the number of technology advancements in various industries, and an increase in the number of government agencies to increase their expenditure on research and development in digitalization are some factors that are responsible for the growth of the branded payment market across the globe.
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The branded payment market is segmented into product type, distribution channel type, and region type. Based on product type it is bifurcated into recharge, gift card, shopping card, prepaid credit card, bill payment, and others.
Based on distribution channel type it is sub-segmented into online stores and offline stores.
Some of the branded payment market profiled in the report includes Recharge.com, Guthaben.de, Freecharge.in, Visa, MasterCard, PayPal, Ding.com, American Express, Due.
Geographically, North America is ruling the market as major growth player like USA and Canada because of their technology-driven policies as well as their increase in the population, increasing disposable income, increasing consumption capacity, and they are emerging economies. Their major focus is on growth & development in the branded payment industry with the latest technologies and trends, along with rapid urbanization.
The branded payment market is analysed across North America (US & Canada), Europe(Germany, United Kingdom, France, Spain, Italy, Russia and rest of Europe), Asia Pacific (China, India, Korea, Japan, Indonesia, Australia, New Zealand, and rest of Asia Pacific), Latin America (Brazil, Mexico, and rest of Latin America), and middle East Asia and Africa (Saudi Arabia, Dubai, UAE, Bahrain, Kuwait, Qatar, Oman and the rest of middle East Asia and Africa).
Key insights of The Branded Payment Market:-
• On the basis of product type, the gift card is a leading player in this segment as there is an increase in the adoption of gift cards by corporate offices and financial institutions for various occasions such as birthday parties, bonus, incentives, anniversaries, and many more.
• On the basis of distribution channel type, online stores are leading in this segment as there is an increase in the number of people using the internet and indulging in e-commerce activity that makes the online mode a leading segment.
• On the basis of region, North America is ruling the market compared with other regions across the globe because an increasing focus on the cashless modes of payment, digitalization, and technology-driven countries like the USA and Canada make North America a leading region in the branded payment market.
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