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Storia D'Amore

01-05-2023 11:15 AM CET | Fashion, Lifestyle, Trends

Press release from: Boy Butter

The hottest thing on MTV since the 90's

The hottest thing on MTV since the 90's

Boy Butter Personal Lubricants has done it again, but this latest TV campaign is steamier and more eye catching than ever. The commercial showcases the continuation of a great love story between two gorgeous men (Facundo Rodriguez and Jerreth Ludwig), something rarely seen on TV these days. Titled Storia D'Amore (Italian for Love Story), is a Mediterranean theme using rich colors, beautiful locations and sensual bodies seen throughout the commercial coupled with Italian opera it will transport you into the fantasy of this on screen romance.

Produced and directed by the creative duo at Straw Hat Productions, they had one goal in mind; for the audience to watch and drop their jaws. "Holy smokes, what did I just see?" Producer Donna Feldman explains, "Our aim is to go after the LGBT customer while also elevating the brand in a way that draws in everyone, including straight people, that never knew about Boy Butter and are eager to try it out for themselves." This Italian love story is a throwback to the times where advertising was all about selling beauty, glamor and sex appeal. "We want to bring back that sexy glamorous trend for 2023 and just because it is a love story between men does not make it any less appealing to a wider audience." says founder of Boy Butter Eyal Feldman.

The sizzling spot debuts Friday Jan 6th 8/7 C on Season 15 of RuPaul's Drag Race on MTV in New York, New Jersey, Chicago, Los Angeles on and nationwide in Canada on OutTV. "This will be the hottest thing to appear on MTV since the 90's and the world is ready for it!" says Eyal Feldman. After Drag Race this campaign will enter the sports world and appear on ESPN, Fox Sports, NFL Network and flood the macho world with a touch of same sex romance.

Link to the Boy Butter Ad: https://www.youtube.com/watch?v=bz6JOg-2r7M

BBL LLC
218 West 37th Street # 53
NY, NY 10018

ABOUT THE BRAND: Founded in 2003, Award Winning Boy Butter Lubricants manufactures both oil based and water based personal lubricants that are long lasting, organic, hypo-allergenic, and washable, for more info visit; boybutter.com

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