Global Matcha Market Size 2022-2028, Global Industry Trends, Share, Growth Analysis and Forecast Report

Market Overview:
Matcha Market was valued at USD 6500 million in 2021 and is expected to reach USD 10170 million by the year 2028, at a CAGR of 6.6%.

Green tea powder called matcha is high in antioxidants. The leaves are steeped in boiling water for conventional green tea before being thrown. In contrast, when using matcha, the dried leaves are actually pounded into a powder, added to the beverage, and then sipped. The tea is thought to be the most aromatic type of green tea because of its distinctive, non-bitter flavor and vivid green color. From a common Japanese beverage to a spectacular concoction rich with therapeutic benefits, matcha tea has undergone a transformation. Matcha is a well-known superfood since it has ten times as many antioxidants as green tea.

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Market Dynamics:
Driver:
Chronic diseases such as diabetes, obesity, and cancer are becoming more common as the working population grows, lifestyles become more hectic, and stress levels rise. Furthermore, rising consumer awareness of matcha's various health benefits, such as its high content of anti-oxidants, vitamins, minerals, and amino acids, which are beneficial in reducing the risk of such chronic diseases, is expected to drive growth in the global matcha market over the forecast period. The easy availability of matcha in retail stores, online stores, and hypermarkets contributes to the market's rapid growth. Matcha green tea is an excellent detoxifier; it boosts metabolism, helps to burn fat, lowers cholesterol, improves brain activity, and helps to overcome stress. Matcha is also widely recognised for its cancer-fighting properties, which are expected to drive growth in the global matcha market.

Opportunities:
In the following years, it is anticipated that increasing consumer awareness of organic products, and healthy beverages, increasing research and development activities for matcha product because it prevents disease like cancer and diabetes, and the growing uptake of online shopping platforms would present an attractive potential for the market this is the opportunities into the forecast period.

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Market Segmentation
Type Insights
Based on Product Type, matcha tea accounted the largest market due to their health benefits and increasing demand for green tea from Japan including matcha tea leads to growth in the market.
• Regular Tea
• Match Ice-Cream
• Matcha Cake
• Cha-Soba Sushi Roll
• Food
• Other

Based on Grade, classic grade is dominating the match products market. The classic grade is rich in nutrients and suitable for usage, including regular tea and other matcha tea-based beverages. Thus, which helps to growth in market.
• Ceremonial
• Classic
• Culinary

Based on Distribution Channels, hypermarket/ supermarket accounted the largest share owing to increased demand form the consumers and discounting offered by the stores.
• Hypermarket/Supermarket
• Specialty Stores
• Online

Regional Analysis
Geographically, matcha market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa.

Asia Pacific region is dominating the market owing to significant popularity of green tea in Japan, China and traditional associated with tea in these nations are the major contributor of the product industry in this region. Additionally, rising the health awareness in the countries such as India, Australia, Indonesia and Singapore and this is accelerating the market growth over projected period.

North America is the second region which accounted the largest matcha market size after Asia Pacific. Increasing the health awareness and significant number of café and restaurants offering matcha based food and beverage products helps to growth of the market.

Europe is expected to register fastest growth, due to growing awareness regarding its beneficial properties in countries in the region. In Latin America and Middle East and Africa region, rising the demand for the matcha tea and other matcha based product is expected to continue in upcoming years.
• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of SA)

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Players Covered in Matcha market are:
• Shaoxing Royal Tea
• Ujimatcha
• DoMatcha
• Encha
• The AOI Tea Company Ltd
• Vivid Vitality Ltd.
• Ippodo Tea Company
• Midori Spring Ltd
• AIYA America
• Cha Cha Matcha
• ITO EN Ltd.
• Aichi Quality
• Heap Well Super Foods
• Marushichi Seicha Co. Ltd.
• Nestle.
• Unilever
• Tenzo Tea, and other major players.

Key Industry Developments
In 2019, ITO EN Ltd. started its new product under the brand name matcha LOVE.
In 2018, Starbucks started a new product as a matcha hack to supply matcha tea at lower prices.
In 2019, Starbucks instigate its New Springs products collection with various flavors of matcha tea.

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