Tea Polyphenols Market Gearing Up for Next Level of Growth: Growing at a CAGR of 7.3% By 2028

Market overview:
The global tea polyphenols market was valued at USD 215.18 million in 2021 and is expected to reach USD 352.37 million by the year 2028, at a CAGR of 7.3%.

Polyphenols are the large active compounds present in teas. Tea polyphenols, known as catechins, usually account for 30-42% of the dry weight of the solids in brewed green tea. It is a natural chemical compound found in tea leaves such as catechins, theaflavins, flavonoids, and tannins. Tea polyphenols have beneficial effects against many pathological diseases including cancer, diabetes, and cardiovascular diseases. Tea polyphenols are available at low cost and are derived from natural sources. Rising consumer awareness regarding various health benefits products is one of the major factors driving the market growth. An increasingly aging population in japan and Europe and growing health consciousness in developing countries are excepted to gain maximum market share. The increasing disposable income in Germany, Canada, France, and the U.S. permits consumers to spend easily on premium organic products to increase their lifestyles as well as health benefits.

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Driver:
The rising availability of healthier tea alternatives, such as black and green variants, increases the demand for tea polyphenols. Rising health awareness among consumers regarding the consumption of healthy food, increasing urbanization, and rising disposable income in developing countries. The intake of tea including oolong tea owing to tea being the second-greatest consumed beverage after water is another driving factor of the tea polyphenols market. For instance, according to Statista, china produced approximately 3.12 million metric tons of tea in 2021. It is the world's largest tea-producing country.

Opportunities:
Polyphenols are widely used in the pharmaceutical industry due to their various health-beneficial therapeutic properties. Increasing regulatory requirements for the use of plant extracts as a phytomedicine. Thus, the utilization of polyphenols as nutraceuticals is creating an opportunity for the market.

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Market Segmentation
Segmentation Insights
Based on the Product Type, the green tea segment is projected to dominate the market during the forecast period. Green tea polyphenols are extensively used in the treatment of skin cancer, sickle cell disease, and weight management. Green tea polyphenols are manufactured from fresh leaves steaming at a high temperature which keeps polyphenols entire in the tea. Green tea polyphenols are recognized to be the nutraceuticals of modern life. Green tea, along with being the largest segment is also expected to be the highest growing polyphenol product, in the projected period.
• Green Tea
• Black Tea
• Oolong Tea
• Others

Based on Application, functional beverages accounted for the largest share in the market over the forecast period. Functional beverages such as bottled water, bottled tea, juices, energy drinks, and others. In addition, tea is the largest beverage consumed globally after water. Market growth is anticipated to be primarily driven by the high utilization of functional beverages such as bottled tea and energy drinks in Japan and China. Functional beverages were followed by functional food which registered about 30% of the total polyphenols consumed globally in 2012.
• Food & Beverages
• Dietary Supplements
• Functional Foods & Beverages
• Cosmetics
• Others

Based on the Distribution Channels, mass retailers accounted for the largest share in the market owing to all kinds of tea availability under one roof for the consumer. Additionally, gaining popularity by the retailers for the tea and their types helps increase sales of tea products in the market, this has supported growth for the tea polyphenols market over the forecast period.
• Online Retailing
• Mass Retailers
• Direct Selling

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Regional Insights
The Asia Pacific region is anticipated to dominates the market over the forecast period. Growing application in the nutraceutical industry for its properties such as taste, antioxidants characteristics. China is the leading producer and exporter of tea extract due to fewer government regulations. Farming of Camellia sinensis is being helped in this region due to its soil quality and environmental conditions, making them the hub of product extract outsourcing, hence, improving the region's growth for this product over the forecast period.

In North American region, led by the US and Canada is expected to grow in the market during the forecast period. Rising beverages advancements and developments by application of product extract owing to consumer inclination for organic beverages and healthy lifestyles may stimulate the regional growth.

Europe tea polyphenols market demand driven by UK, Germany, Italy, and France may observe considerable gains over the forecast period. Growing consumer acceptance for organic cosmetic products owing to their cultivation procedure of not utilizing harmful pesticides. This decreases the risk of skin irritation, redness, and burns from harmful chemicals, thus turning the regional market growth during the forecast period.
• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of SA)

Key Industry Developments
In 2019, Tatcha introduced a skincare serum, which had polyphenols blended from green tea leaves.

In March 2019, Martin Bauer Group declared that the acquisition of BI Nutraceuticals, which is a producer and distributor of plant-based ingredients in the United States. This acquisition supports the production of U.S. tea, beverages, food, and dietary supplements.

In May 2017, Frutarom Ltd introduced NutraT, an instant drink powder, which has the benefits of the Mediterranean diet, is introduced in functional coffees produced by Mongibello.

Players Covered in Tea PolyPhenols market are:
• Indena
• Chr. Hansen
• DSM
• Ajinomoto OmniChem Natural Specialty
• Xian Haotian Bio-engineering Technology
• Amax NutraSource
• Frutarom
• BioseraeLayn Natural Ingredients
• DuPont-Danisco
• FutureCeuticals
• HERZA Schokolade
• Martin Bauer Group
• Naturex
• Prinova
• Sabinsa
• Seppic
• Tianjin Jianfeng Natural Products
• Arry Callebaut and other major key players.

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