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Data Monetization Market overview by recent opportunities, growth size, regional analysis and forecast 2022-2032 - SAP SE, Adastra Corporation
Data Monetization Market
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Data monetization is the process of converting data into a revenue-generating asset. This can be done through a variety of means, such as selling access to data, using data to drive sales or marketing efforts, or using data to develop new products or services. Monetizing data can be a lucrative way for companies to generate new revenue streams and grow their business.
Market Trends and Drivers
In the current technological scenario, independent software vendors have turned to self-service business intelligence to increase application revenue and differentiate their offerings. Similarly, for enterprises developing applications, self-service BI can contribute to application ROI by increasing adoption and improving operational efficiencies.
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Data visualization offers companies an effective and easily accessible way to identify crucial patterns through visual representation. Visualizing data is a concept that is used in different terms and technologies, including dashboards, infographics, scorecards, analytics, Big Data, and business intelligence. The increase in data has been accelerated by emerging technologies powered by and contributing to exponential data growth.
These technologies are Edge Computing, 5G networking, the Internet of Things (IoT), Artificial intelligence and machine learning (AI/ML), Augmented and virtual reality (AR/VR), and Blockchain. Such an unprecedented increase in data volume, variety, and speed has increased data monetization adoption.
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Global Data Monetization Market Segmentation
By Organization
Large Enterprises
SMEs
By Method
Data as a Service
Insight as a Service
Analytics-enabled Platform as a Service
Embedded Analytics
By Vertical
BFSI
E-commerce & Retail
Telecommunications & IT
Manufacturing
Healthcare
Energy & Utilities
Others
Major Players in the Global Data Monetization Market
The key players in the Data Monetization Market SAP SE, Adastra Corporation, Monetize Solutions, Inc., VIAVI Solutions Inc., ALC, Reltio, Optiva, Inc., Cisco Systems, Inc., and Mahindra ComViva., among others.
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