Press release
Commenting System Market Size and Share, Business Opportunities, Regional Demand, Revenue and Key Manufacturers Forecast to 2027
According to our latest market study on "Commenting System Market Forecast to 2027 - COVID-19 Impact and Global Analysis - by Subscription Type (Yearly and Monthly) and Application (SMEs and Large Enterprises)," the market was valued at US$ 91.39 million in 2019 and is projected to reach US$ 238.06 million by 2027; it is expected to grow at a CAGR of 12.9% from 2020 to 2027.Real-time functionality of an application offers interactive and engaging user experience, especially in social media platforms. Increasing user expectation is fuelling the demand for real-time commenting systems across the world. As a huge chunk of global population is using web applications, such as Twitter, Facebook, and Instagram, their expectation from social media platforms and the application as a whole is constantly increasing. These platforms are being highly used by individuals for showcasing both appreciation and grief related to a brand's product over the years. Thus, the concerns raised on these platforms through comments are handled by brands or enterprises to engage customers and fulfill their needs. Real-time commenting would imply instant feedback or engagement with the client, which enable enterprises and brands to attract customers' attention by giving prompt and immediate service. Also, negative feedbacks and client's appreciation through comments help enterprises to provide better customer service and maintain brand name in the market.
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At present, in North America (the US and Canada), the penetration of commenting systems across websites and social media platforms-especially in the retail sector-is high. Rising investments in technologies by both private and public enterprises and brands to enhance the overall revenue by increasing sales through various channels coupled with a shift from traditional selling and marketing channel to modern online selling and marketing medium is fuelling the growth of the market in the region. Rising use of social media platforms among the North American population is encouraging brands and enterprises to adopt these channels for marketing and selling their brands. For instance, ~80% of the population in the US uses one type of social media platform by spending about 3 hours per day.
Apart from connecting with friends and family, the social media platforms are used for reviewing and buying various products and services. This factor is constantly encouraging the brands in the region to adopt solutions that will ease the connection with their customers. Thus, the commenting systems across the region are being highly adopted to interact with clients and offer better customer experience. The outbreak of the COVID-19 has a positive impact on the commenting systems market in North America. Strong adoption of work from home culture in the major economies, such as the US and Canada, also increases the adoption of solutions that help simplify the work among remote working teams. In order to allow teams to collaborate and interact clearly about a project, real-time commenting systems are being highly adopted across the region.
The Key Players In The Global Commenting System Market Are:
•DISQUS
•SEMILOGIC
•INTENSEDEBATE
•JLEXART
•Muut, Inc.
•SN&CK Media Ltd
•Thrive Themes
•Viafoura
•COMMENTO, INC
•HYPERCOMMENTS
Impact of COVID-19 Pandemic on Commenting System Market
North America has the highest acceptance and development rate of emerging technologies owing to the favorable government policies to boost innovation and reinforce infrastructure capabilities. Any hindrance on industries is projected to hamper on the region's economic development. Currently, the US is the world's worst affected country due to the COVID-19 outbreak. It is becoming apparent with the COVID-19 pandemic spreading across the US that few can escape its scope, presenting significant challenges to all industries. However, it has been observed that businesses have increased their online marketing initiatives and adopted other online strategies to attract both old and new customers during the pandemic. For instance, according to studies, Amazon recorded an increase in sales by 37% owing to the COVID-19 pandemic. The close down of all retail outlets by the government authorities coupled with the social distancing norms laid down by them is affecting the investments by retail outlets.
For instance, the sales of online grocery segment across the US recorded an increase by 210.1% due to the outbreak. This shift in online shopping has also increased the presence of online platforms across various social media platforms such as Facebook, Twitter, and Instagram. Thus, the above mentioned factors are expected to propel the commenting systems markets across the region. On the other hand, the high adoption of work from home culture across major economies such as the US, and Canada is also influencing the adoption of solutions that assists in simplifying work among teams working remotely. According to studies, more than 67% of enterprises across the US has adopted work from home environment due to the pandemic. This high adoption of remote working is influencing the demand for real-time commenting systems in order to enable teams to work and make clear communication regarding a project. Thus, the outbreak of the virus is expected to influence the North America commenting systems market positively.
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Europe consists of several developed economies such as Germany, France, Italy, the UK, and Russia. Increasing adoption of digitalization across Europe is encouraging various industries, including the retail sector, to maximize their capabilities to increase profitability by expanding the platforms of selling and buying their products. For instance, the rate of digitalization across Europe stood at 77% in November 2020. With the growing demand for solutions for management of their social media, other online activities, and comments, the adoption of commenting systems has increased over the years.
For instance, EmailOut is engaged in offering commenting systems that is specially designed for websites. This solution helps in handling comments on articles, blogs, or any product in particular in the specific website. This helps the brands or the enterprises to better connect with their clients through comments, gather feedback from them, and solve the issues or grievances associated with their products. The company also offers customized commenting system solutions based on client's requirements to offer enhanced customer experience.
The Segments and Sub-Section of Commenting System Market are shown below:
By Subscription Type (Yearly and Monthly)
By Application (SMEs and Large Enterprises)
Answers that the report acknowledges:
•Market size and growth rate during forecast period.
•Key factors driving the Commenting System Market.
•Key market trends cracking up the growth of the Commenting System Market.
•Challenges to market growth.
•Key vendors of Commenting System Market.
•Detailed SWOT analysis.
•Opportunities and threats faces by the existing vendors in Global Commenting System Market.
•Trending factors influencing the market in the geographical regions.
•Strategic initiatives focusing the leading vendors.
•PEST analysis of the market in the five major regions.
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Contact Person: Sameer Joshi
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876
ABOUT US:
The Insight Partners is a one stop industry research provider of actionable solutions. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are specialist in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.
Our research model is very simple. We believe in client servicing and delivering best quality to our customers. Through our research content, we are making sure that our customers get value of their money along with better quality data and analysis.
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