Oat-Based Snacks Market Size, Growth, In-depth Analysis, Research Report Forecast up to 2028: Key Players are Nairn's Oatcakes and PepsiCo, Inc.

Key determinants contributing to the global market expansion for oat-based snacks include the increasing demand for healthy and nutritious snacks, especially among millennials and Gen Z. In addition, growing awareness regarding the nutritional benefits of oats is also positively contributing to the market prospects. Moreover, growing consumer demand for healthier food choices and changing lifestyle trends are anticipated to contribute to the growth of the global market during the analysis period.

However, the high price, shorter shelf life of oat-based snacks and rising incidences of oat-based allergies coupled with the stiff competition from other snack categories are hindering the growth of the global market for oat-based snacks during the analysis period. Additionally, stringent regulations and labelling requirements related to allergen declarations may pose a major challenge for manufacturers operating in different regions.

According to the analysis, the growing demand for healthier snacking options is fostering the oat-based snacks market expansion.

Oats are a nutrient-dense superfood that is high in fibre, protein, and vitamins and are also a good source of antioxidants, which can help to protect the body against chronic diseases. Oat-based snacks, derived from oats, offer a range of health benefits and are gaining popularity as a versatile and satisfying choice for on-the-go snacking. With a growing focus on health consciousness, consumers are actively seeking snacks that provide nutritional value without compromising on taste. Oat-based snacks fulfil this demand by offering a combination of essential nutrients, including fibre, vitamins, minerals, and antioxidants. The demand for oat-based snacks is further fueled by the snacking trends observed worldwide. Oat-based snacks fit well into this snacking culture, offering a healthier alternative to traditional snack options without compromising on taste or convenience.

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The global market for oat-based snacks is divided into many categories based on product type, distribution channel and geographical region.

Based on the type of product, the market is segmented into snack bars, puffs, cookies and crackers & toasties. The snack bars segment is expected to hold a significant market share among all these mentioned above. The convenience factor is one of the main driving forces behind the growth of this segment. As busy lifestyles and hectic schedules become the norm, consumers are turning to snacks that are portable, easy to consume and require no or minimal preparation. Oat-based snack bars, provide a convenient solution for those seeking quick and wholesome snack options.

On the basis of distribution channel, the market classification has been done into hypermarkets & supermarkets, convenience stores, specialist stores, online stores and others. Out of all these types, the online store segment is expected to hold a major market share during the analysis period. The availability of a wide variety of oat-based snacks in online stores as compared to traditional brick-and-mortar stores is driving the growth of this segment. Moreover, the emergence of new internet-based snack stops such as Snackibles and Snack Me! Inc is also contributing to the market growth.

Out of all the geographical regions, North America is expected to hold a significant market share in the global oat-based snacks market. The market in this region is expanding quickly because of the growing health and wellness consciousness in countries such as the USA and Canada. The growing demand for versatile and convenient snacking options is some of the key factors driving the growth of the regional market. The emergence of online snack stores along with changing eating habits is another factor driving the regional demand for oat-based snacks. The North American oat-based snacks market is also predicted to rise significantly as a result of the presence of prominent market players such as General Mills Inc., Kellogg Company, Quaker Oats Company and Nature's Path Foods Inc. in the region.

As a part of the report, the major players operating in the global oat-based snacks market, that have been covered are General Mills Inc., Kellogg NA Co., Nairn's Oatcakes, PepsiCo, Inc., Abbott Laboratories, Simply Delicious, Inc., Britannia Industries Limited, Honey Monster and Pamela Products, Inc.

This Oat-Based Snacks Market has been analyzed into the following segments:

• By Product Type

o Snack Bars
o Puffs
o Cookies
o Crackers and Toasties

• By Distribution Channel

o Hypermarkets and Supermarkets
o Convenience stores
o Specialist stores
o Online stores
o Others

• By Geography

o North America

• United States
• Canada
• Mexico

o South America

• Brazil
• Argentina
• Others

o Europe

• United Kingdom
• Germany
• France
• Spain
• Others

o Middle East and Africa

• UAE
• Israel
• Saudi Arabia
• Others

o Asia Pacific

• Japan
• China
• India
• South Korea
• Thailand
• Taiwan
• Indonesia
• Others

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