Global Immunity Boosting Food Market 2023-2030: Rising Consciousness About Health and Wellness

Market Overview:
The Immunity Boosting Food Market is anticipated to develop at a significant growth rate over the projected period 2022-2028, considering 2021 as the base year.

The human immune system defends against diseases and microbes, and consuming immunity-boosting foods helps maintain a healthy immune system. These foods improve gut health and are derived from natural ingredients like probiotics, prebiotics, and superfoods. Nutrition and lifestyle choices affect immunity and susceptibility to infections. The market for immunity-boosting food is growing due to increased consumer spending, government support, and the preference for healthy and natural products.

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Top Key Players Covered In Immunity Boosting Food Market
• Danone SA (France)
• Fonterra Group Cooperative Limited (New Zealand)
• Blue Diamond Growers (US)
• Olam International (Singapore)
• Diamond Foods, LLC. (US)
• Nestle S.A. (Switzerland)
• Dole Food Company, Inc. (US)
• Hines Nut Company (US)
• Pinnacle Foods Corp. (US)
• Associated British Foods Plc (UK), and other major players.

Market Dynamics:
Driver:
The global demand for immunity-boosting food products is increasing due to rising health concerns among consumers. Poor diet choices can lead to various health issues, including viral infections, stress, respiratory infections, and chronic diseases. Factors such as weight imbalances, lack of sleep, and exposure to environmental toxins can also disrupt the immune system, resulting in severe illnesses. To prevent such diseases, many consumers worldwide are adopting immunity-boosting foods. Such unhealthy eating habits have contributed to the prevalence of diseases, prompting both the younger generation and the elderly to switch to healthier, immune-boosting diets.

Opportunities:
A plant-based diet offers numerous benefits, including immune system enhancement, reduced cancer risk, inflammation reduction, and maintaining a healthy weight. It also helps in preventing heart disease, diabetes, and strokes, and protects against microorganisms. With the COVID-19 pandemic, low immunity and metabolism issues are prevalent. Due to these health advantages, the demand for plant-based diets has surged across all age groups. Moreover, plant-based diets are rich in Vitamin C & D and incorporate herbs and Traditional Chinese Medicine (TCM) to combat COVID-19 and strengthen the immune system. As a result, the increasing demand for plant-based diets creates profitable opportunities for the growth of immune-boosting food products in the future.

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Segmentation Analysis Of Immunity Boosting Food Market
By nature, the organic segment is anticipated to dominate the immunity boosting food market over the analysis period. This dominance is due to the sudden emergence of the novel coronavirus, that influenced many food industries at global level and brought a change in eating habits of the consumers.

By product, the super food segment is projected to dominate with the largest market share. The dominance is attributed to the rising demand for super food due to functional and therapeutic properties. Superfoods are enriched with nutrition which helps to boost the immunity system very quickly.

By distribution channel, the supermarkets/ hypermarkets segment is anticipated to dominate the market over the forecast period. Supermarkets or hypermarkets allows the customers to access to a varied range of products and alternatives to the products.

By Nature
• Organic
• Conventional

By Product
• Superfood
• Probiotics and prebiotics
• Dairy based

By Distribution Channel
• Supermarkets/ Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Sales Channel

Regional Analysis Of Immunity Boosting Food Market
Asia-Pacific region is anticipated to lead the development of the immunity boosting food market owing to the various health benefits offered by these food products, directly or indirectly. The growing consciousness regarding health and wellness among the individuals has been one of the major key factors behind the growth of the immunity-boosting food products markets in the Asia Pacific region

• North America (US, Canada, Mexico)
• Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
• Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
• Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
• South America (Brazil, Argentina, Rest of SA)

Key Industry Development In The Immunity Boosting Food Market
• In January, 2020, ZAND, the natural lozenge brand in health food stores known for herbal-based immune support, has launched the first rapid immunity product, Immune Fast. This breakthrough new supplement delivers clinically supported immune support whenever and wherever at work, the airport, school, large gatherings, anywhere. Thus, it is used on the spot to boost the immune system within two hours.

• In October, 2019, Olam International, a major food and agri-business company acquired Hughson Nut Inc., (HNI) from APB Partners, L.L.C. for $54 million. The acquisition of HNI is consistent with Olam's strategic plan to offer differentiated solutions such as ingredients and product innovation and to target new customer segments in co-manufacturing, foodservice and e-commerce. Hughson Nut is a grower, buyer and processor of California almond.

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Table Of Content:
Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Nature
 3.2 By Product
 3.3 By Distribution Channel

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Immunity Boosting Food Market by Nature
 5.1 Immunity Boosting Food Market Overview Snapshot and Growth Engine
 5.2 Immunity Boosting Food Market Overview
 5.3 Organic
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Organic: Grographic Segmentation
 5.4 Conventional
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Conventional: Grographic Segmentation

Chapter 6: Immunity Boosting Food Market by Product
 6.1 Immunity Boosting Food Market Overview Snapshot and Growth Engine
 6.2 Immunity Boosting Food Market Overview
 6.3 Super Food
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Super Food: Grographic Segmentation
 6.4 Probiotics & Prebiotics
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Probiotics & Prebiotics: Grographic Segmentation
 6.5 Dairy Based Products
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Dairy Based Products: Grographic Segmentation

Chapter 7: Immunity Boosting Food Market by Distribution Channel
To Be Continued….

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