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Digital Marketing Software Global Market By Component, By Deployment Mode, By Enterprise Size, By Industry Vertical, By Region And Segment Forecasts, 2023-2032 | Adobe Inc., Hubspot Inc., SAS Institute Inc., Microsoft Corporation, Oracle Corporation
Digital Marketing Software Market
Digital Marketing Software Market Size, Growth Rate, And Forecast
The global digital marketing software market size grew from $67.65 billion in 2022 to $81.15 billion in 2023 at a compound annual growth rate (CAGR) of 20.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The digital marketing software market size is expected to grow to $174.04 billion in 2027 at a CAGR of 21.0%.
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Digital Marketing Software Market Drivers
The growth in internet penetration is driving the growth of the digital marketing software market. Internet penetration is increasing with the rising use of smartphones and the growing influence of social networking sites.
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Digital Marketing Software Market Segments
• By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions
• By Services: Professional Services, Managed Services
• By Deployment: Cloud, On-Premise
• By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs)
• By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Digital Marketing Software market.
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Digital Marketing Software Market Key Players
Major competitors in the Digital Marketing Software market include Adobe Inc., Hubspot Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Act-On Software, SAS Institute Inc., SAP SE, Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc and Criteo SA.
The Business Research Company's "Global Digital Marketing Software Market Report 2023" is a comprehensive report of the market, covering over 60 geographies and high-level market segmentation per geography. The section on regional and country breakdowns examines the market in each geography as well as market size by region and country. Furthermore, it evaluates the market's historical and projected growth and identifies significant trends and strategies that businesses can use to expand their operations.
The Table of Content for The Digital Marketing Software Market Include:
1. Executive Summary
2. Digital Marketing Software Market Characteristics
3. Digital Marketing Software Market Trends And Strategies
4. Digital Marketing Software Market - Macro Economic Scenario
5. Digital Marketing Software Market Size And Growth
.....
26. Africa Digital Marketing Software Market
27. Digital Marketing Software Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Digital Marketing Software Market
29. Digital Marketing Software Market Future Outlook and Potential Analysis
30. Appendix
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