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US Game Streaming Market Outlook to 2027: Ken Research

08-14-2023 10:13 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research

What is the Market Size of US Game Streaming Industry?

US Game Streaming Market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD Bn by 2028. The Game Streaming Market is largely driven by increasing internet penetration, economic growth, technological advancements, large numbers of players, and strong association with the E-Sports Community.

USA has been a popular destination for gamers with wide area of faster internet connection for various players, with a vast amount of technologies and ample amount of recourses, game streaming Market has flourished globally as people prefer to play the games and stream even when they are from other countries, including India, the Philippines, and Vietnam. As high end computers and internet penetration rise has offered people to stay connected through online games and people's engagement has increased a lot.

Game streaming has never been this widespread since players took interest in it while they were all sitting home, fuelling to a full outgrowth towards this segment.

The development and widespread adoption of technology, particularly powerful mobiles and high end computers, have made it easier and more convenient for people to play highly complex games on a very easy note with live streaming connected with it. With online revenue generation and compact audience watching the streams and providing views (on which revenue is generated) which is continuously stimulating the growth of the Market.

USA's geographic strongpoint to the rapidly growing IT infrastructure, fuels the availability of internet availability, which in exchange helps players to be online and stream their gameplays in order to get views and followers, activating their incomes daily or monthly.

US Game Streaming Market Segmentation By type of Device

The US Game Streaming Market is segmented by type of Device offered to the players. The segment in the US Game Streaming Market offers the Browser games, mobile games, downloaded games and console games of which the Mobile games has proven to be superior.

Among the major devices offered by the industry, mobile games have been proved to be more effective and dominant in the Market because of its availability and easy to use interface.

Although mobiles have confirmed to be dominant, console games and downloaded games have been rising side-by-side, as console games procure a readymade platform to play games build for its types, while downloaded games lets us play on the computer but need to be downloaded from online sites, thus keeping the game forever, claiming it for free.

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US Game Streaming Market Segmentation By Type of platform

The US Game Streaming Market is segmented by the type of Platform, including Twitch, YouTube Gaming, Facebook Gaming, SteamTV, Daily Motion Games and Caffeine as the main platform types.

The dominant segment in the US Game Streaming Market is the Twitch Platform in 2022. With rapid number of streamers increasing from day to day, Twitch has been holding an outstanding population of streamers and a separate community for them where they can easily watch influencing streamers from their regions.

The others are rising significantly with passing time, with YouTube Gaming and Facebook Gaming has risen very much in today's generation. Being amongst the most used social media application, made gamers attract to this platform by incorporating live-streaming.

US game streaming MARKET segmentation By Region

The US Game Streaming Market is segmented By Region into East, West, South and Central. The Northern American region is the most dominant region in 2022 which could not be extinguished, with major cities like Irvine, CA and Austin, TX, due to the well-established infrastructure of 5G connectivity and extensive branch networks of influencers flourishes the game streaming Market by a broad scale.

Competition Scenario in US Game Streaming MARKET

The Game Streaming Market in US is highly competitive, with various players competing for Market share. Common game conventions have made a rise of arcade games during the late 90s, but with the improvement of technologies and upgradation from offline to online competitive games from companies like NVidia Corp, Twitch, game streaming has risen to a great deal from just being a time pass to a proper career.

With E-Sports community bringing about tournament system, players are making their application up to date in their own regions and making sure the servers are up and running 24/7, in order for the continuous inflow of data and players can keep streaming without any fluctuations in connections. Regions are dependent on state wise servers, which is particular to a state or a region. This will show the faster connectivity according to the region one resides in, and allows a person to change that particular server with another, making them able to play with players of other regions.

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What is the Expected Future Outlook for the Overall us game STREAMING MARKET?

The US Game Streaming Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028, witnessing a CAGR of ~% during the forecast period 2022-2028. The sudden growth scenario is most likely due to the Covid-19 pandemic which allowed people to participate more and revenue generated is much more as per current Market conditions. This proves that there will be no overall impact on the Market due to any further COVID-19 waves in the future.

The US Game Streaming Market is driven by high internet penetration, high end computers and mobile, rapid broadcasting, high amount of revenue generated due to revenue models and connecting with other countries. This has led to a surge of streamers from all different continents, fuelling the streaming companies.

The gaming companies are finding game streaming to be a major source for revenue collection, which is why many game companies are encrypting livestream to their own platforms, enabling the players to live stream from within the application. This merging between game companies and streaming companies are benefitting them both, resulting in the rise of both the sides.

The Game Streaming Market is getting very competitive in every aspect, competing from quality of games to what hours of streaming is performed. This basically will lead to newer innovations, improvements in the features, and new monetization models, leading to betterment to the Market.

As game streaming is getting much and much more in use nowadays and is continuing to evolve every day, a regulatory fraction should be uphold to withstand challenges like regulations and copyright infringements etc. This regulations if kept correctly can propel the Market to a great length where every individual will be known for their own content.
As the growing popularity of games and game streaming continues, E-Sports along with many high ranked influencers will want to adopt the streaming base on every tournaments, leading to a rise in the user base. This is just the starting for players like TenZ, Shroud etc. to make their influence all over this particular Market and push the current low level players up to the top.

Furthermore, with the adoption of mobile gaming, people can now easily play on their favourite places with a proper internet connection, breaking the stereotypical manner of playing, sitting on the same place, leading to a huge increase in the user's engagement towards mobile gaming.

Market Taxomony
By Device Type
• Browser (PC) Games
• Downloaded or Board PC Games
• Mobile Games
• Console Games
By Platform Type
• Console Game Streaming
• PC Game Streaming
• Mobile Game Streaming
By Region
• North
• South
• East
• West

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Major Game Streaming Market Players across the US
• Twitch
• YouTube Gaming
• Facebook Gaming
• NVidia Corps
• OBS
• Apple Inc.
• Huya Gaming

Research Sources
Secondary Research
• Company Reports & Websites
• Game Industry Index
• Online Magazines
• Newspapers & Journals
• Online Articles
• Market Related Ministries
• Government Associations
• Industry Journals/Portals
• Investor Presentations & Company Profiles

Time Period Captured
• Historical Period - 2017-2022
• Base Period - 2022
• Forecast Period - 2022 -2028

Key Factors Considered in the Report
• US Game Streaming Market Introduction
• Market Infrastructure
• Value Chain in US Game Streaming Market
• US Game Streaming Market Size
• US Game Streaming Market Segmentation
• US Game Streaming Market Future Outlook
• US Game Streaming Market Future Segmentation
• Top Company Profiles
• Issues and Challenges
• Analyst Recommendation

For More Insights On Market Intelligence, Refer to the Link Below: -
https://www.kenresearch.com/industry-reports/usa-game-streaming-market

Related Reports by Ken Research: -
US Online Sports Betting Market Outlook to 2028
https://www.kenresearch.com/industry-reports/usa-online-sports-betting-market

India
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Ken Research is a Market Research and Consulting Firm, based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services. Our Solutions are driven by qualitative and quantitative evaluation of markets across diverse Sectors and Geographies. We assist clients in their objectives related to market entry, product pricing, Product-fit evaluation, competition benchmarking, forecasting business planning and financial planning.

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