BigLittle.ai Recognized by Analyst Firm GTM Partners as Emerging GTM Tech Vendor

AUSTIN, TX (August 15, 2023)-BigLittle.ai, revenue leak mitigation platform, today announced it has been named a spotlight vendor in a report from analyst firm GTM Partners.

GTM Partners, a data-driven Go-to-Market analyst firm, reviewed more than 100 companies and chose BigLittle.ai as one of 15 spotlight vendors who are transforming the effectiveness and efficiency of companies' GTM efforts.

BigLittle.ai is a platform for revenue intelligence and revenue leak mitigation. It empowers revenue teams to achieve peak revenue potential by eliminating leaks in the revenue engine thereby streamlining it. With seamless integration into the existing GTM tech stack, this deep-tech product detects, remediates and provides ongoing monitoring of revenue leaks, provides end-to-end analytics, actionable cross-functional insights, and governance of the revenue engine.

"Our conversations with hundreds of revenue leaders drew us to the realization that every revenue engine is broken in some shape or form, causing the company to leave revenue on the table. Our mission at BigLittle is to automatically find and plug these revenue leaks across sales, marketing, and CS," said Neetha Ratakonda, CEO of BigLittle.ai. "We're thrilled that GTM Partners sees the transformative value of what we are doing for GTM operations and selected us as one of the emerging technology companies to watch in their recent report."

"Revenue leaks are the primary source of go-to-market underperformance for businesses and they impact everyone," said Lindsay Cordell, senior GTM analyst at GTM Partners and author of the report. "We liked that BigLittle has been built to find and eliminate leaks in the revenue engine. This results in higher and more predictable revenue, lower CAC and improved customer lifetime value."

The report highlights two major ways that BigLittle.ai is transforming GTM, including:
1. Deliver immediate value by plugging 'low-hanging fruit' leaks: Revenue leaks are systemic, rampant, and scattered across the entire revenue cycle from marketing to sales to customer success. The good news is that they are preventable. BigLittle.ai helps you uncover the leaks and address them, improving your growth efficiency quickly and in an ongoing motion.
2. Optimize and modernize RevOps in the long run: Finding revenue leaks manually is like looking for needles in a haystack! Revenue teams need to spend days or weeks cross analyzing data sets from different systems to locate problems. In addition this is not a one time fix, but an ongoing one to make sure these leaks don't creep back in impacting revenue. For many organizations, it is not possible with the time and resources on hand to manually scour through copious volumes of data across multiple tools. For others, this investment in time and resources is a significantly more expensive way to optimize your revenue operations compared to what BigLittle.ai can do for you.

The report also identifies three key BigLittle.ai features, including:
- Revenue Leak Summary: BigLittle.ai provides a summary of all the revenue leaks detected in your revenue cycle and quantifies the risk on an issue-by-issue basis. This allows revenue leaders to prioritize which ones you should work on first to recover the leaking revenue.
- Root Cause Analysis: Using an AI engine, BigLIttle provides you with key root causes of your revenue leak and provides a starting point for how to resolve those issues.
- Easily overlays over your existing tech stack: This lightweight solution takes information in from your complete Go-to-Market systems including intent, product, marketing, sales, and customer data systems.

Download the full report to read about BigLittle.ai's contribution to GTM as well as the other featured companies here: https://gtmpartners.com/emerging-technology-spotlight/

About BigLittle.ai
BigLittle RevenUp is a revenue intelligence and leak mitigation platform that helps revenue operations teams deliver aggressive and predictable revenue growth and CAC efficiency. By layering on top of your go-to-market tech stack across sales, marketing, customer success, product and finance, RevenUp unearths the real state of your revenue generation to discover leaks, risks to core revenue metrics, and process anomalies before it impacts your revenue attainment.

About GTM Partners
GTM Partners, a data-driven Go-to-Market Analyst firm, helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. The firm works with high-growth, B2B companies to help unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners has a mission to make Go-To-Market simple and aims to be the voice of the industry for all things GTM. Find us online at gtmpartners.com.

BigLittle.ai
12416 Cardinal Flower Dr
Austin, TX 78739

For press inquiries, contact:
Harish Agastya
harish@biglittle.ai

BigLittle RevenUp is a revenue intelligence and leak mitigation platform that helps revenue operations teams deliver aggressive and predictable revenue growth and CAC efficiency. By layering on top of your go-to-market tech stack across sales, marketing, customer success, product and finance, RevenUp unearths the real state of your revenue generation to discover leaks, risks to core revenue metrics, and process anomalies before it impacts your revenue attainment.

This release was published on openPR.