Water Purifier Market: Addressing Global Water Quality Concerns

According to a recent study by Next Move Strategy Consulting, the Water Purifier Market is predicted to achieve a substantial size, reaching USD 82.66 billion by 2030, with a compounded annual growth rate (CAGR) of 7.8% from 2023 to 2030.

A water purifier is a device or system designed to remove impurities, contaminants, and undesirable substances from water, making it safe and suitable for consumption or various other purposes. Water purifiers employ different technologies and methods to eliminate or reduce substances such as bacteria, viruses, parasites, sediment, chemicals, and minerals, enhancing the overall quality of the water. Common water purification technologies include ultraviolet (UV) purification, reverse osmosis (RO), gravity-based filtration, and others. These devices come in various forms, ranging from portable units for personal use to larger, stationary systems for residential, commercial, or industrial applications. The goal of a water purifier is to provide clean, potable water by ensuring it meets specific quality standards and is free from harmful contaminants.

Market Dynamics

Rising Water Contamination: The deterioration of water quality due to industrial discharge, agricultural runoff, and inadequate sanitation systems has led to an increased focus on water purification technologies.

Health Awareness: Growing awareness of waterborne diseases and their detrimental health effects has prompted individuals and communities to invest in water purifiers for safe and clean drinking water.

Government Initiatives: Governments worldwide are implementing regulations and initiatives to ensure water safety, driving the adoption of water purification technologies.

Technological Advancements: Continuous innovations in water purification technologies, such as membrane filtration, UV purification, and reverse osmosis, contribute to the market's growth.

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Market Segmentation The water treatment market is segmented on the basis of technology, portability, distribution channel, end user, and geography. On the basis of technology, the market is divided into UV, RO, and gravity based. On the basis of portability, the market is classified into portable and non-portable. On the basis of sales channel, the market is segmented into retail sales, direct sales, and online sales. On the basis of end-user, the market is divided into commercial and residential. Geogrophical segmentation includes North America, Europe, Asia Pacific, and RoW.

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The Asia-Pacific region stands at the forefront of the global Water Purifier Market, currently holding the largest market share and expected to maintain its dominance in the forecast period. This regional prominence is attributed to a confluence of factors that underscore the critical role of water purification solutions.

Scarce Drinking Water Resources: The Asia-Pacific region grapples with limited reserves of water suitable for drinking and hygiene. The scarcity of basic drinking water availability, coupled with a burgeoning population, serves as a catalyst for the continuous growth of the water purifier market.
Challenges in Sanitation Services: According to estimates from the World Vision Organization in 2020, more than 369 million people in the Asia-Pacific region lack access to basic sanitation services. Additionally, 165 million people face challenges in accessing safe drinking water. These stark figures emphasize the urgent need for reliable water purification solutions in the region.

Rising Water Pollution Concerns: The water purifier industry gains increasing significance in response to the escalating problem of severe water pollution. Rapid industrialization and the heightened use of pesticides contribute to the deterioration of water quality in the region.

Water Quality Challenges: A report published by the USC US-China Institute in July 2022 highlights that only 14% of water in China is deemed suitable for basic needs such as hydration, sanitation, hygiene, and cooking. This underscores the pressing need for effective water purification solutions to address the challenges posed by water pollution.

Pesticide Contamination in India: Studies conducted by the Indian Institute of Technology, Kharagpur, in 2020 reveal alarming levels of pesticides, including atrazine and malathion, in the water. The detected levels were found to be 46 times higher than the permissible limits prescribed by the World Health Organization (WHO), emphasizing the critical role of water purifiers in mitigating health risks associated with contaminated water.

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Opportunities in the Water Purifier Market

The Water Purifier Market is poised for significant opportunities, driven by evolving consumer preferences, technological advancements, and the global emphasis on sustainable water management. As the market continues to grow, several key opportunities emerge that can shape its trajectory and enhance its impact on society and the environment.

Smart Water Purifiers: The integration of smart technologies, such as IoT-enabled sensors and connectivity, presents an avenue for the development of intelligent water purifiers. These devices can offer real-time water quality monitoring, filter replacement alerts, and remote control through mobile applications.

Advanced Filtration Techniques: Continuous research and development in filtration technologies, including nanotechnology and advanced membrane materials, can lead to more efficient and sustainable water purification methods.

Environmentally Friendly Technologies: Growing environmental consciousness among consumers has created a demand for eco-friendly water purification solutions. Manufacturers can capitalize on this trend by developing and promoting products with minimal environmental impact, such as those with recyclable components.
Energy-Efficient Systems: The development of energy-efficient water purifiers, powered by renewable energy sources or employing low-energy consumption technologies, aligns with the global push for sustainability.

Competitive Landscape

The water purifier industry includes various prominent players, including Evoqua Water Technologies, Whirlpool Corporation, 3M Company, Pall Corporation, Suez Water Technologies and Solutions, Pentair Plc, Brita LP, Veolia, LG, Unilever PLC, Kent RO Systems, A.O Smith Corporation, Eureka Forbes, Coway Co. Ltd., and General Electric Company. These market participants have implemented diverse strategies, such as acquisitions and product launches in different regions, to uphold their dominance in the market.
For instance, in June 2022, A.O Smith acquired Atlantic Filter Corporation, a Florida-based water purification company, in a monetary transaction. This acquisition expanded their capabilities and bolstered their water treatment business in North America. Such strategic moves among key players are anticipated to facilitate business growth and expand their market presence in the forecast period.

Additionally, in January 2022, SUEZ Water Technologies & Solutions disclosed the acquisition of Sentinel Monitoring Systems. This acquisition equips Suez with Sentinel's technology, enabling the detection of individual microorganisms 150 times faster than conventional methods, thereby reducing the risk of microbial contamination and enabling swift responses to control risks. Anticipated acquisitions among key players, enhancing their portfolios with advanced water testing capabilities, are expected to further propel the industrial water purifier market.

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This release was published on openPR.