Sports and fitness performance wearables markets at $3.5 billion in 2014 are anticipated to reach $14.9 billion by 2021

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Next generation smart wearables leverage better technology, they support high quality data gathering in the specific sport or activity in which they are being used. Devices are highly targeted to specific situations.

The wearables technology is evolving: better data gathering, better reliability, better navigation, better ability, better analytics to turn data into information are provided. Wearables are useful for measuring the effect of different activities on performance. Devices are useful for measuring different levels of personal effort, swing a bat, running a mile, carrying a football, enduring a hit to the head. Affordable, useful wrist wearables are available with a increasing number of data collection functions. The study has 565 pages and 228 tables and figures.

In sports and fitness technology, it is not about what data can be shown, it is how meaningful the data is in terms of improving athletic performance or managing overall personal fitness. Wearables have become fitness and sports personal devices. They bring big data, enough data that it can be turned into actionable information.
Devices are being used by athletes and coaches to make team members better players. Fitness devices are being used to increase the levels and qualities of exercise. Whether it is an UP band or Zepp, vendors have been forced to realize that people need interpretation of data, they need to know the meaning of data collected by the wearable.

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Wearable technology is poised to affect the way any game is played by professionals, shifting sports more than anything has ever done before. Sports and smart technology are poised to give teams that are early adopters significant competitive advantage. Professional sports teams and professional athletes are early adopters of wearable sensors, driving market growth.

The professional athletes have the money to spend of development products. They have the most to gain from athletic performance improvements. Within the wearables industry, there seems to be a big market for professional athletes who need that edge over their competitors to stay in the game.

Sports wearables consist of sensors, tracking devices, and software apps that implement sports analytics Sports Analytics: Performance Devices, Watches, Sensors, And Wearable Apparel Technology Brings Wearable Technology for Sports. This Revolutionizes Athlete Performance Analysis Leading To Training and On Field Play Improvement And Presages Changes In Team Composition.

Performance watches, sensors, and wearable apparel technology are bringing massive changes in sports, changes in how the game is played, how the the teams and athletes are managed. Wearable Technology for sports revolutionizes athlete performance analysis and ultimately brings on field play improvement.

Recreational fitness consumers and corporate wellness programs are also target markets. Wearable technology and analytical software revolutionize sports and fitness training, implementing performance improvement and injury prevention
Sports analytics: is evolving beyond on field ply analysis to biometrics analysis. The ability to analyze joint, muscle, heart, respiratory, cadence, and endurance parameters of the athlete or ordinary user is significant. In addition, the swing of the bat or the racket can be analyzed.

Wearables represent a multi-billion dollar industry. Within the wearables sports and fitness analytics industry, growth comes from professional athletes and teams that need to achieve an edge over their competitors and from consumers wishing to gain performance advantage in their routines by imitating what the professionals do. Performance can be improved, coaching can be improved using wearable tracking devices.

Smart wearables for fitness and sports forecasts indicate that the evolution of smart devices is in the context of smart phone adoption going to 9.5 billion by the end of the forecast period. The ability to offer sophisticated analytics for the wearable devices is what provides sophisticated application capabilities. Apps are further evolving to provide tracking of motion and help provide mastery of various techniques for mastering some aspect of sport or fitness.

And with professional athlete adoption of wearables, comes semi professional and amateur use of the devices. Fitness adoption is from all these categories of users. Fitness devices are used to promote exercise in hopes of improving overall health.
Sports and fitness performance wearables markets at $3.5 billion in 2014 are anticipated to reach $14.9 billion by 2021. Market growth comes as wearables technology further evolves. The sports and fitness portion of the wearables segment is just part of a larger market. With technology maturity, price points will decline rapidly and affordability will drive market growth.

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Companies Profiled

Market Leaders

Apple
Garmin
Sony Pebble
adidas AG / Reebok
Stats Nike
Zepp
StretchSense
Samsung
Catapult
Babolat
Nike
Performance Sports Group

Market Participants

Adidas
Basis
Blast Motion
Casio
Crossmatch
Diamond Kinetics
Epson
Fitbit
FlexTech Alliance
GoPro
Made in Sense Happic
Heddoko
Huawei
iHealth
Immersion TouchSense
GN Store Nord / Jabra
Jawbone
LG
LifeTrak
Lumo
Major League Baseball (MLB) Teams
Martian
MC10
MioGlobal
Misfit
Motus
Myontec
MYOVOLT
National Football League (NFL)
Netatmo
Notch
Pivothead
Polar
Pivotal
StretchSense
Stonecrysus
Speedo
TCL Communications / Alcatel ONETOUCH
Thalmic Labs
Vicis
Vista Equity Partners / STSTS
Withings
Xensr
Xiaomi
Zepp

Key Topics

Smart fitness wearables
Smart health wearables
Smart sport wearables
Fitness trackers
Sport
IFA
Smart Wearables
Sport trackers
Fitness
Digital health wearables
Fitness Apps
Sports Apps
Coaching Apps
Fitness Analytics
Exercise Apps
Sports Analytics
Coaching Analytics
Personal Technology
Health, Fitness, And Sport
Exercise Trackers
Exercise Analytics
Baseball Wearable Technology
Wearables Bands
Exercise Bands
Basketball Wearables
Swim Wearables
Tennis Wearables
Hockey Wearables
Soccer Wearables
Bicycling Wearables
Golf Wearables
Telemedicine Apps

Table of Contents

Sports Wearables: Executive Summary 41
Sports Performance Wearables and Sensor Devices: Market Driving Forces 41
Wearable Technology Uses Biometric Sensors 44
Wearables: Fitness & Sport Tech 46
Wearables Market Shares 47
Sports Performance Wearables: Market Forecasts 48

1. Sports Wearables: Market Description And Market Dynamics 50
1.1 Professional Sports Teams Using Wearables 50
1.1.1 Fabric Sensors 50
1.2 Wearable Sport And Fitness-Related Monitoring Devices 51
1.3 Wearables Impact Coaching at the Professional Level 52
1.4 Catapult NBA Sports Player Movement Data Example 53
1.5 Wearables: Intersection of Personal Technology With Health, Fitness, And Sport 55
1.6 Sports Apparel Business Constraints 55
1.7 World Economy 59

2. Sports Wearables: Market Shares And Market Forecasts 60
2.1 Sports Performance Wearables and Sensor Devices: Market Driving Forces 60
2.1.1 Wearable Technology Uses Biometric Sensors 63
2.1.2 Wearables: Fitness & Sport Tech 65
2.2 Wearables Market Shares 66
2.2.1 Samsung 68
2.2.2 Catapult 68
2.2.3 Catapult OptimEye S5 Sensor 69
2.2.4 Apple Watch 69
2.2.5 Nike 70
2.2.6 Garmin 71
2.2.7 Sony 71
2.2.8 Polar Loop 2 72
2.2.9 Zepp 72
2.2.10 Jawbone 73
2.2.11 Fitbit 73
2.2.12 Babolat 74
2.2.13 Fatigue Science Readiband Electronic Wristband 74
2.2.14 Microsoft 74
2.2.15 Performance Sports Group 75
2.2.16 Performance Sports Group Tracking Devices 75
2.2.17 StretchSense Wearable Sensors Measure Muscle Strains 76
2.2.18 Xiaomi 76
2.3 Sports Performance Wearables: Market Forecasts 77
2.3.1 Sports Performance Wearables: Market Unit Forecasts 79
2.4 Sports Performance Wearables: Market Segment Forecasts 81
2.4.1 Wearable Trends to Watch through 2021 83
2.5 Wearables Sports and Fitness Tracker and Analytics Segments: Market Shares and Market Forecasts 87
2.5.1 Major League Baseball (MLB) Wearable Market Shares and Market Forecasts 90
2.5.2 National Basketball Association (NBA) Wearable Market Shares and Market Forecasts 93
2.5.3 NBA Wearables Market Shares and Market Forecasts 93
2.5.4 Football Wearables Market Shares and Market Forecasts 97
2.5.5 Soccer 102
2.5.6 Tennis Wearable Market Shares and Market Forecasts 105
2.5.7 Smart Bicycling Wearable Electronics 106
2.5.8 Golf Wearable Market Shares and Market Forecasts 108
2.5.9 Hockey 110
2.5.10 Wearable Smart Bands Market Shares and Market Forecasts 113
2.5.11 Wearable Tracking Bands Market Shares and Market Forecasts 116
2.6 Sports Wearables: Prices 120
2.6.1 Apple Watch 121
2.7 Sports Wearables: Venture Capital and Grant Contract Funding 122
2.7.1 FlexTech Alliance Wearable Tech 122
2.8 Sports and Fitness Wearables Regional Market Segments 122
2.9 Sports Apparel Market Segments 124

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